New Study Finds, Retailers Must Do More to Prepare Stores for Cross-Channel Shoppers

Share Article

RSR Research, an analyst firm providing market intelligence on retail technology trends, announces the results of its latest research report, "Enabling Buy Anywhere/Get Anywhere: The Future of Cross-Channel 2011 Benchmark Report." The research finds that retailers identify store processes as one of their biggest cross-channel business challenges.

Retailers are building bridges between channels as fast as they can, but they're still not keeping up with consumer expectations.

RSR Research's latest report, "Enabling Buy Anywhere/Get Anywhere: The Future of Cross-Channel Retailing" finds retailers struggling to bring the digital experience into stores. These findings are based on a survey of 70 retailers in the spring of 2011. The report can be downloaded at http://www.retailsystemsresearch.com/_document/summary/1309. The report was sponsored by RedPrairie.

"The number of retailers reporting activity in mobile and social channels grew significantly over last year," said Nikki Baird, Managing Partner at RSR Research and co-author of the report. "But all that's done is made it even more challenging to ensure that existing channels, like stores, are taking advantage of the capabilities that these new channels provide."

Brian Kilcourse, also a Managing Partner at RSR Research and co-author of the report adds, "Retailers are building bridges between channels as fast as they can, but they're still not keeping up with consumer expectations."

"Enabling Buy Anywhere/Get Anywhere: The Future of Cross-Channel" contains analysis of the business drivers, opportunities, and organizational constraints surrounding cross-channel commerce, as well as recommendations for creating successful cross-channel capabilities. The report is part of RSR Research's ongoing efforts to provide market intelligence on retail technology trends, and can be downloaded here:

http://www.retailsystemsresearch.com/_document/summary/1309

About RSR Research

Retail Systems Research (“RSR”) is the only research company run by retailers for the retail industry. RSR provides insight into business and technology challenges facing the extended retail industry, providing thought leadership and advice on navigating these challenges for specific companies and the industry at large. Learn more by visiting http://www.rsrresearch.com

###

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Nikki Baird
Retail Systems Research
303-683-6613
Email >

Brian Kilcourse
Retail Systems Research
925-939-4643
Email >
Visit website