Webinar Sheds Light on the Importance of Executing a Diverse Mix of Marketing and PR Activities

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HR Marketplace Industry Veteran Hosts Webinar to Address the Complex Challenges of HR B2B Marketingrn

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Kevin W. Grossman, HR industry analyst, thought leader and newly anointed Chief Marketing Evangelist at HRmarketer.com, will host a webinar on the importance of a well-rounded marketing strategy and approach.

Available on July 19 and July 26 from 10 to 11 a.m. Pacific time, 1 to 2 p.m. Eastern time, HRmarketer will address the complex challenges of HR B2B marketing in "HR B2B marketing is much more than social. Dude." As the number of decision makers has grown, companies are selling to business at large, and that includes executive management, IT, operations, finance, HR, recruiting, talent management and training.

To register for July 19 at 10 a.m. Pacific time, visit https://www1.gotomeeting.com/register/627836441.
To register for July 26 at 10 a.m. Pacific, visit https://www1.gotomeeting.com/register/990200544.

The webinar will acknowledge the power of reaching buyers through social media visibility, while offering insight into the other channels for reaching the right target audience, including:

  •     Email marketing – It's not dead yet. If you believe that, then you might already be.
  •     Conferences and trade shows - Go to them as your prospects and customers frequent them. And talk with prospects. Face to face. As often as you can.
  •     Metrics, metrics, metrics — don't drown in them, but don't neglect them either.

Grossman recently rejoined HRmarketer.com and is responsible for the company's strategic B2B marketing and business development initiatives, as well as advising HR and other B2B suppliers on marketing best practices and marketplace positioning.

Grossman has been named a Top 25 Online Influencer in human resources, talent management, recruiting and leadership as well as being an HR Industry Top 100 Influencer (via Industry Analyst John Sumser). He's been a prolific HR business blogger since 2004, authoring the social media eBook "Conversation Starters" and multiple articles on leadership and human capital management. Grossman speaks at HR industry events, has moderated HR and talent management webinars and roundtables, and has educated C-level executives on social media marketing best practices. He'll continue as an industry marketing analyst, advising vendors with their strategic marketing objectives.

Register today for "HR B2B marketing is much more than social. Dude."
To register for July 19 at 10 a.m. Pacific time, visit https://www1.gotomeeting.com/register/627836441.
To register for July 26 at 10 a.m. Pacific, visit https://www1.gotomeeting.com/register/990200544.

About HRmarketer.com
HRmarketer.com is a product of Fisher Vista LLC, a marketing software and services firm focusing exclusively on the human capital and healthcare markets. The company has worked with nearly 1,000 human resource and healthcare providers, helping them generate publicity, website traffic, sales leads and improved SEO.

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This press release was distributed through PR Web by Human Resources Marketer (HR Marketer: http://www.HRmarketer.com) on behalf of the company listed above.

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Jocelyn Cook