KOTEX® Fresh PlusLiner Range Revolutionises The Way Women Take Care Of Themselves

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New premium liners are first ever to be scientifically proven to help offer protection from bacteria, allergies and irritations.

Yet another innovation as a result of KOTEX® brand’s intimate understanding of women’s bodies and the lifestyles they lead today, the all-new range of KOTEX® Fresh Plus Liners is set to revolutionise the way women care for their V-Zones as it effectively redefines the possibilities of feminine care and protection.    

Unveiled today - Ultra V-Care is the first ever premium liners to be clinically proven to help inhibit the growth of yeast and some bad bacteria while Gentle Care is the first pH balanced liner in South East Asia that is also dermatologically tested to help prevent allergies and irritation. Adding on to the range is Fresh Plus Designs, liners featuring colourful designs inspired by nature. With a mild and natural scent to help soothe the senses, these liners not only keep the V-Zone feeling clean and dry but are also designed to keep women feeling fresh all day long.

KOTEX® Fresh Plus Liners delivers unmatched comfort thanks to KOTEX® COMFORT-FLEX* technology which allows for flexibility in movement and the breathable baffle which encourages air circulation around the V-Zone.

The new KOTEX® Fresh Plus Liners herald a V-zone revolution for women as they are now able to take even better care of themselves,” said Rachel Goh, Brand Manager. Rachel explained that Ultra V-Care is ideal for women seeking greater protection against infections, having been tested to successfully inhibit the growth of yeast and some bad bacteria#.

Adding on, “This is particularly important, given that three out of four women will develop a yeast infection at least once in their lifetime** ” Good V-Zone care is essential to a woman’s complete well being, which is why we believe that these innovations make KOTEX® Fresh Plus Liners an indispensable part in her daily health routine.” Rachel said.

Meanwhile, women with more sensitive skin can opt for Gentle Care, which is pH balanced and dermatologically tested to help prevent allergies and irritations.

Also unveiled today is brand ambassador and user of KOTEX® Fresh Plus Liners, Ginette Chittick. With her are Health and fitness expert Kayla Duke and Gynaecologist and Urogynaecologist Dr Christopher Chong.

Fashion and lifestyle icon Ginette Chittick used to wear panty liners infrequently, only during menstruation, with tampons. After trying out KOTEX® Fresh Plus Liners for a month, Ginette says, “I had the misconception that panty liners are bulky and unsuitable for the warm weather in Singapore. After using KOTEX® Fresh Plus Liners, I find them very thin and comfortable and enjoy the feeling of cleanliness. I especially like KOTEX® Fresh Plus Gentle Care Liners, knowing that my skin will stay protected throughout wear with the pH balance feature. The best part – KOTEX® Fresh Plus Liners complements my fashion sense and don’t show through my skinny jeans and tights.”

KOTEX® Fresh Plus Liners user, Kayla Duke, who is a fitness expert and Group Exercise Manager at California Fitness, is pleasantly surprised by her experience with KOTEX® Fresh Plus Liners, having not tried liners prior. “I like how thin and comfortable the KOTEX® Fresh Plus Liners feel. With my active lifestyle, the barely there feel of KOTEX® Fresh Plus Liners is important. Given my long hours in the gym, I appreciate the benefits of KOTEX® Fresh Plus Ultra V-Care, keeping me fresh and clean throughout my dance and fitness routines. As a health and fitness advocate, I believe wearing liners with proven protective benefits should be part of women’s body care regime” says Kayla.

Dr Christopher Chong advises, “The V-Zone is vulnerable to bacteria and yeast infections, which is why women should keep area clean and dry. Using panty liners, feminine wash or wipes may help women who face these problems. As the V-Zone is a highly sensitive area, it is important for women be educated on various feminine care options available and select products that are suitable for them, especially in consultation with their gynaecologist.”

KOTEX® Fresh Plus Liners are available now at SGD 3.95 per pack, at all leading supermarkets and pharmacies.

About KOTEX®
KOTEX® brand is committed to helping women make informed choices every day. For decades, KOTEX® has introduced innovation after innovation as a result of our intimate understanding of women’s bodies and the lifestyles they lead. Our innovations come from our desire to not only satisfy the needs of today’s women but also to inspire them with new ways on how to protect and care for their bodies.

To learn more about the new KOTEX® brand’s products, visit http://www.kotex.com.sg.

About Kimberly-Clark
Kimberly-Clark and its well-known brands are an indispensable part of life for people in more than 150 countries. Every day, one in four people around the world trust K-C's brands to enhance their health, hygiene and well-being. K-C’s brands include KLEENEX®, SCOTT*, HUGGIES®, PULL-UPS®, KOTEX® and DEPEND®. For the second consecutive year, Kimberly-Clark has been named in Fortune magazine's list of "100 Best Companies to Work For In America." With nearly 64,000 employees worldwide, the company has received similar recognition in the U.K., Argentina, Australia, Czech Republic, Korea and Thailand. To keep up with the latest K-C news and to learn more about the company's 131-year history of innovation, visit http://www.kimberly-clark.com.

About Our Guests
Dr. Christopher Chong
Consultant Obstetrician, Gynaecologist and Urogynaecologist, CHRIS CHONG WOMEN AND UROGYNAE CENTRE
Dr Christopher Chong has performed many researches and written many papers. He is frequently interviewed in the press, magazines, media and has lectured overseas widely. Dr Chong is a pioneer in prolapse, incontinence and pelvic floor reconstruction surgery in Singapore and contributed to tremendous advancement in Urogynaecology. Dr Chong is also a pioneer in the use of the gynemesh and Prolift in the treatment of severe womb and vaginal prolapsed. Dr Chong's series of cystocele mesh repair surgeries attained a short term success of 94.5% and this won the 2nd prize for best poster presentation in Cairo in September 2005 in the UK Royal College of O & G conference.

Ms. Ginette Chittick – Brand Ambassador
Fashion Designer, Co-Owner of FrüFrü & Tigerlily, DJ and Lecturer, LASALLE College of the Arts
Ginette Chittick is the Programme Leader of Fashion Communication degree course at LASALLE College of the Arts for the past 7.5 years. She co-owns FrüFrü & Tigerlily, a local iconic brand that has
been nominated by JUICE as Best Local Brand. She was named Young Person of the Year by AWARE in ’01 and nominated in the Fashion and Design category of the Great Women of Our Times award by Women’s Weekly Magazine in October ‘06. She was also named in two Best Dressed list in leading magazines Harper’s Bazaar (2004) and Her World (2009). In her free time, Ginette is a resident DJ at Home Club, on BEAT! nights.

Ms. Kayla Duke
Health & Fitness Expert, Group Exercise Manager and Country Manager of California Fitness Singapore.
Currently based in Singapore with Asia’s leader in fitness centers, California Fitness, Kayla is Group X Country Manager of Singapore, instructs full-time, choreographs many programs, trains and assesses instructors and presents nationally and internationally regularly. Before starting her career in the fitness industry, Kayla danced part-time then full-time for 17 years in stage productions ranging from famous ballets to small town performances making her presentation style truly unique. Kayla was also awarded Author of the Year 2010 at FILEX fitness industry convention in Sydney.

# Not clinically proven to prevent infection.
** source: http://www.bacterialvaginosisrecurrent.com/bacterial_vaginosis_vs_yeast_infection, http://www.epigee.org/health/vaginal_infection).

® Registered Trademark / * Trademark Kimberly-Clark Worldwide, Inc. © 2010 KCWW.

For all Media Enquiries, please contact
Isabel Yoong, isabel(at)anticsatplay(dot)com, +65 6438 7592, +65 +65 9067 9008


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