Kai Industries Co., Ltd. of Japan increases investment in British wet shaving brand King of Shaves.

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Kai Industries Co., Ltd. increases its shareholding in The King of Shaves Company Ltd. from 6.98% to 21%.

Will King, Founder and CEO of King of Shaves said: “I am delighted that Kai have increased their investment in our business which further highlights their confidence in our global wet shave challenger brand.

Kai Industries Co., Ltd. of Japan, the manufacturing and technology company headquartered in Tokyo, has increased its shareholding in The King of Shaves Company Ltd. from 6.98% to 21% valuing the company at £24.25m (US$38.9m) post transaction.

Koji Endo, President & CEO of Kai said: “We have developed a strong relationship with King of Shaves over the past seven years, and our increased shareholding reflects our belief in the company’s new product stream and increasing global potential.”

Will King, founder and CEO of King of Shaves added: “I am delighted that Kai have increased their investment in our business which further highlights their confidence in our global wet shave challenger brand. With just two major competitors, we are strategically positioned to bring game changing NPD to the both the mature & emerging wet shave market spaces in much the same way Apple has done in the mobile phone market."

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Brian Maclaurin
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