People are Talking about Lake Tahoe News

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If you aren’t reading LakeTahoeNews.net, you don’t know Tahoe

“If you want to know what is really happening in South Lake Tahoe, up to the minute, Lake Tahoe News is a great resource, with facts, fairness and the pulse and opinion of the community,” South Lake Tahoe City Manager Tony O'Rourke says.

Lake Tahoe News (http://www.LakeTahoeNews.net) is gearing up to celebrate a full two years of being the only daily news source in Lake Tahoe.

In the past year the website has grown from 20,000 readers a month to more than 50,000. Readers are in 100 countries and more than 2,000 cities.

“Our growth in this day and age of a struggling economy is proof that giving people what they want and need is the future of journalism,” Publisher Kathryn Reed says. She also contends online news is “not just the future, it’s the present.”    

Subscribers receive daily emails for free with headlines from the last 24 hours. Editorial content ranges from the day-to-day life to comprehensive pieces providing glimpses to life inside and outside of Tahoe.

Writers gave readers a look inside Olympic venues before the 2010 Vancouver Winter Games. Being a world-class ski destination, Lake Tahoe spawned about a dozen Olympians.

Numerous stories have highlighted the life-altering aftermath of the horrendous 2007 wildfire that consumed 254 homes.

The site was launched Labor Day weekend 2009 when hundreds marched down U.S. Highway 50 to give thanks to the discovery Jaycee Lee Dugard, the local child who was kidnapped and found as an adult with two children of her own, was alive.

Being strictly online, independent, local and 24/7, the news site proves print and broadcast mediums can be stale. It is not tied to corporate interests (like Patch.com) or stockholder whims.

“If you want to know what is really happening in South Lake Tahoe, up to the minute, Lake Tahoe News is a great resource, with facts, fairness and the pulse and opinion of the community,” South Lake Tahoe City Manager Tony O'Rourke says.

People are gravitating to the website for news about Tahoe, but to also find out about events in the area, what is going on in the outdoors and to add their opinion. The interactive nature allows a constant dialog.

Advertisers are finding online is the way to reach more people – because it is global, even if the product is local. Plus, all ads link back to the advertisers’ website – which provides more information than any print ad, or quick television or radio spot ever could. That call to action is immediate. The branding is constant.

Operating under the premise of no tree killed in the publishing process, Lake Tahoe News is a green, eco-friendly business.

Contact:
Kathryn Reed, publisher
PO Box 13406
South Lake Tahoe, CA 96151
(530) 544.1244
info(at)LakeTahoeNews(dot)net    

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Kathryn Reed
Lake Tahoe News
(530) 544-1244
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