"We will be adding a new production line to keep up the demand from partnering with KeHe."
-- Mike Eskandari VP Operations
Los Angeles, CA (PRWEB) July 16, 2011
ASSURE Water, announced new U.S. distribution with Kehe Food Distributors. Kehe distributes more than 40,000 natural and specialty food products to more than 15,000 retail outlets in 49 states, as well as Mexico and the Caribbean, the company says.
“We are thrilled to be a part of Kehe Food Distributors’ roster of specialty gourmet foods,” says Assure VP Sales marketing and Co-Founder Chuck Miller. “This is an exciting step for our company and we look forward to expanding our market presence and growing sales as we prepare to take the U.S. market by storm.”
Assure Water brings an entirely new category to an already crowded beverage industry by delivering their products in innovative pouches with sports caps for portability, convenience and sustainability. Assures product tag line is "Good for you - Good for Earth."
Assure Water delivers the true On-the-Go experience with the first but not last pouch system. Each flavor has a function and a purpose. Peach Mango-For Bones with Calcium and Glucosamine, Kiwi Strawberry Melon-For Heart with Omega-3 EPA/DHA, GoJi Lemonade-For Immunity with Zinc, Tropical Tangerine - for Energy with D-Ribose, Raspberry Acai-For Body with Acai and Pomegranate Blueberry - For Mind with Ginseng. All flavors are sweetened with Agave berry and each package contains 60 calories and is Kosher as well as Halal certified.
Art Kehe founds KeHE Foods 1952, which operates from his home's basement. His first employees are his wife and children.
KeHE now services more than 15,000 customers in the U.S, Mexico, and the Caribbean.
KeHE is dedicated to the success of their customers and suppliers by providing exceptional marketing, merchandising, and distribution services. To achieve this mission, KeHE will partner with our suppliers to provide:
•"Industry best" sales and marketing support
•Specialty food and natural product expertise
•"Top-tier" distribution services
KeHE is dedicated to creating programs that help reduce the negative impact our company's business activities have on the environment, while striving for continuous improvements in our business processes.
They work directly with manufacturers to ensure optimal packaging, reducing excess corrugate and plastics. Other projects have included greener lighting in select warehouses, paper reduction and recycling at office locations, continual evaluation of routes and delivery schedules to reduce fuel consumption and emissions.
To date, the company's environmental initiatives have reduced more than 5 million gallons of water usage, spared 128,000 short tons of trees through recycling efforts, and saved more than 4 million kilowatts of electricity and 200,000 gallons of diesel fuel consumption.
Assure Water with their pouch creates a much smaller carbon footprint than bottles and clearly the wave of the future.
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