Presentations Direct Makes Binding Machine and Supply Shopping Easier

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A revamped web site offers customers a cleaner interface, improved search as well as more payment and product choices for binding machine and supply customers.

Presentations Direct, a leading supplier of binding machines, laminators and specialty office equipment, launched a new website that includes a redesigned logo and an improved user experience at http://www.PresentationsDirect.com.

By streamlining the user interface, improving search and offering more payment and product choices, the new site makes it easier for customers to find the binding, laminating and office equipment they need to help impress their customers, colleagues and students.

Better Experience

“Usability has always been a top priority for us when planning a redesign,” explains Brandon Smith, Director of eCommerce for Presentations Direct. “We know that time is important to our customers, so we are always looking for ways to make it easier for customers to find what they’re looking for and create a checkout experience that is easy to understand.”
With the redesigned single page checkout and cleaner interface, Presentations Direct continues to simplify and clarify the user experience. Customers will now have the option of using their Amazon.com account to checkout on the PresentationsDirect.com website.

Better Search

“Finding the right binding covers, binding supplies or binding machines shouldn’t be difficult,” says Smith. “In this new release, we have implemented a search suggest feature so our site will suggest products based on the keywords that a customer types. This is similar to what customers are already familiar with on sites like Google and Amazon.”

Better Products

Presentations Direct not only has paid attention to the functionality of their website, they’ve also improved the product offerings available on their site. They recently expanded into additional product categories such as paper handling and office accessories along with filling holes in existing categories. And pricing has been simplified with quantity price discount percentages ranging from 15% - 50%.

About Presentations Direct

Since 1981, Presentations Direct has been helping people impress their audiences through innovative binding and laminating solutions (http://www.presentationsdirect.com/binding.html and http://www.presentationsdirect.com/laminating.html). Based in the Midwest, Presentations Direct is uniquely positioned to efficiently service both the east and west coasts of the United States along with quick shipments to Canada.

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Brandon Smith
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