Young Entrepreneurs Launch Online Cosmetics Store Featuring Sassy New Nail Colors

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Operating since February 2011, the sisters combined their names and trademarked the name “Simarri” in March. For more information or to browse the Simarri Cosmetics line, visit

Simarri Cosmetics Inc., an online cosmetics company for women and girls, has launched its new website at

The company, based in Georgia, was started by sisters Imani (age 11) and Amari (age 9), whose Dad’s Dental Practice and Mom’s Pharmacy fell victim to Hurricane Katrina in New Orleans in 2005. The girls’ mother has helped them start Simarri Cosmetics as a way to serve customers, no matter what weather conditions are like.

“Imani and Amari’s love of fashion and beauty has led them to this venture, and as the creative designers they have found success in a crowded market,” said Twanna Tiller, the girls’ mother. “We are very proud of them for working hard and using their creative skills and talents to manage this business.”

One of the many stories of devastation in the wake of Hurricane Katrina was that of the Tiller family’s two businesses, both located in New Orleans. After the disaster, the family relocated to Atlanta, and promised teach their kids how to run a business online that would weather any future storms.

Simarri Cosmetics’ products are vegan-friendly, high-quality natural nail polish that is also free of toxins -toluene, formaldehyde, DBP (phthalates) and camphor, which are commonly found in similar products. While the line originally started with just six colors and door-to-door sales, the growing company has doubled its offerings and expanded to its new online store. It also looks to continue to expand in the near future.

“This company is based on the idea of building good business practices and reaching your goals at any age,” Twanna said. “We have always been big believers in teaching our daughters the importance of managing their own business, having multiple streams of income and always pursuing their dreams.”


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