Division Changes Name at Ward/Kraft, Inc.

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Ward/Kraft, Inc. has changed the name of their LongRun Division to Specialty Labels & Coatings

Ward/Kraft did a company wide contest, taking suggestions from employees, and then narrowing them down to a winner. Roger Davis, the division’s general manager said, “We chose the name that best fit our manufacturing process.” Davis went on to say, “We are much more than a long run division. We have the ability to layer a variety of face stocks and liners, allowing us to match them with a desired mil thickness of a specific adhesive.” Ward Kraft Specialty Labels & Coatings produces a multitude of specialty pressure sensitive labels that require the adhesive or silicone, or lack of silicone, to be coated in a specific area of the label. Office Manager Chris Smith said, “The name change was long overdue, and has been a welcomed change within the division. Our presses have so many more capabilities, then in past.”

For additional information about Specialty Labels & Coatings or becoming a Ward/Kraft Distributor, call 800-821-4021.

About Ward Kraft, Inc.
Ward/Kraft is the industry leader in innovative form solutions. Known for their creativity, Ward/Kraft employees bring decades of experience and a passion for customer satisfaction. For more than 35 years, Ward/Kraft has provided distributors with awards-winning customer service and product offerings that include PEAK and other industry excellence awards.


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Rozemma Perry
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