New Collectively Green Lifestyle Site Encourages Viewers to Choose Their Own Shade of Green

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New green lifestyle site,, launches July 18th.

A new media site dedicated to eco-friendly living,, is officially launching today. While there are many blogs and mediums dedicated to a green lifestyle, Eco18 hopes to focus on encouraging readers to choose their own shade of green and do whatever they can to make a difference.

Eco18 is a collective of creative writing individuals with a common goal—to live a healthier more natural lifestyle. From diverse backgrounds, interests and shades of green, their combined expertise, humor and opinions will explore green and sustainable living in a practical, fun way. No judgments, no preaching, just an exploration of doing a little bit everyday to make the world a better, cleaner place for the generations to come. It’s a learning process for everyone.

“Sometimes people are greener than they even know,” commented Sue Taggart, founder of, “We want to highlight those situations and celebrate the small changes we can make to collectively help the planet.”

The name Eco18 was chosen so it would be something easy for reader to remember and something that will transition into a brand. When broken down, Eco—well that’s self explanatory and 18—apart from being the age of majority in many countries (the coming of age), the Hebrew word for “life” has a numerical value of 18. There’s a lot of interesting trivia about the number 18, but the fact that life itself is totally connected to and dependent on a thriving, green, clean ecosystem was good enough.

The site is powered by ADinfinitum, a PR and marketing agency that focuses on natural products and healthy lifestyles. Eco18 provided an opportunity for the team at ADinfinitum to give back and share its expertise, to help encourage others to seek out their shade of green and make a difference.

Through a group of dedicated and experienced writers, will cover a variety of topics including: food, health, organic, beauty/fashion, home, culture, nature, energy, moms/kids and pets. Each day a new feature article will be added, as well as commentary on news and trend pieces that pertain to a green lifestyle.

“We really hope readers will find Eco18 as a place to come and feel inspired, without feeling that they aren’t ‘green’ enough to fit in,” noted Taggart.

Check in daily to see what the Eco18 team is talking about. Also, Eco18 is on Facebook and Twitter, where they’ll be sharing even more green tips and stories.

About is a green lifestyle site that focuses on varying degrees of eco-conscious living. Each day the site will provide thoughtful, rich content that will make readers think, laugh and feel inspired in the areas of food, health, organic, beauty/fashion, home, culture, nature, energy, moms/kids and pets. The site will also have monthly features from a variety of contributors who are top in their field of expertise.

The latest from Eco18 can be found at, as well as on Facebook and Twitter.


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Leesa Raab
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