Libertyville, IL (PRWEB) July 18, 2011
While there has been much discussion over recent months about pharmaceutical sales reps having to compete with new digital marketing tactics, it is entirely possible to integrate the two when reaching out to medical professionals. eMarketing and digital promotions can be used to support the traditional sales channel and actually empower pharma sales teams by making them more relevant and valuable to the medical professionals they are calling on.
Physicians Interactive is providing a complimentary webinar on August 11, 2011 at 1 pm EST entitled, "No Need to Choose – How Digital Marketing and Pharmaceutical Sales Teams Can Work in Unison".
Dean Sawyer, Chief Business Development Officer and Tom Quinn, Director of eSampling, both of Physicians Interactive, will explore:
- Digital sales force access programs
- Sales force integration with non-personal promotion
- Rep-supported eSampling programs
To register for the upcoming event, visit: https://www2.gotomeeting.com/register/273425803.