FYI Direct Taps Crossbow Group for Digital Acquisition Campaign for FreeScore.com

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FYI Direct, Inc. has selected Crossbow Group to develop and implement online customer acquisition campaigns for FreeScore.com. FreeScore.com is the leading online consumer credit service, providing consumers with affordable, unlimited access to all three of their credit scores and complete credit profile. The initial assignment will be to create online display ads and landing pages.

Crossbow Group president Jay Bower

“FreeScore.com is led by a team of savvy marketers who, in less than two years, have developed the leading online service in providing easy access to all three scores for consumers,” said Jay Bower, Crossbow Group President.

FYI Direct, Inc. has selected Crossbow Group to develop and implement online customer acquisition campaigns for FreeScore.com. FreeScore.com is the leading online consumer credit service, providing consumers with affordable, unlimited access to all three of their credit scores and complete credit profile. The initial assignment will be to create online display ads and landing pages.

“FreeScore.com is led by a team of savvy marketers who, in less than two years, have developed the leading online service in providing easy access to all three scores for consumers,” said Jay Bower, Crossbow Group President. “We are ex-cited to meld our collective expertise to help drive FreeScore.com to the next level.”

Jeff Paradise, Senior Vice President of FYI Direct added, “We are confident that the Crossbow Group will be an extension of our own marketing team. Plus, they will provide an objective viewpoint as we launch campaigns. Crossbow has a proven track record helping high-growth, highly competitive consumer products and services drive profitable results.”

About FreeScore.com
Launched in 2009 with an award-winning advertising campaign, FreeScore.com has serviced more than one million members. Members have unlimited access to their credit scores from all three bureaus, a complete credit profile, and expert tips, articles, videos and other educational information about credit management. FreeScore.com is a product of FYI Direct. For more information, go to FreeScore.com or contact Rob Wyse at 212-920-1470 or rob.wyse(at)fyidirect(dot)com.

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About Crossbow Group
Crossbow Group is a full-service direct and digital marketing and communications agency with expertise in developing high impact programs that drive measurable results – across the entire spectrum of communications media. With a solid grounding in the discipline of conventional and digital marketing, Crossbow Group ensures that all communications work together as an integrated whole to achieve an ROI that meets or exceeds expectations. The firm’s client list includes Intuit, CIGNA HealthCare, MetLife, Google and other leading brands. For more information about the company, go to http://www.crossbowgroup.com or contact Jay Bower at (203) 222-2244 or jbower(at)crossbowgroup(dot)com.

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Jay Bower
Crossbow Group
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