This campaign achieved objectives by using print media to drive customers to a special members-only web site which resulted in a significant increase in program participation.
St. Petersburg, FL (PRWEB) July 25, 2011
Kobie Marketing, a recognized leader in the loyalty marketing industry, was recently named a Silver Award winner in the 2011 Communicator Awards sponsored by the International Academy for the Visual Arts.
Kobie’s winning entry was selected from more than 6,000 submissions across a variety of marketing campaigns in the US and around the world. The Communicator Awards is the largest and most competitive awards program honoring the creative excellence for communications professionals. The Silver award was granted to Kobie for its direct mail work in support of client FairPoint Communications’ loyalty marketing program.
According to Michael Hemsey, President of Kobie, “we are in business for only one reason: to drive incremental financial results for our clients from the programs Kobie supports. We accomplish this by engaging our client’s customers, connecting all the touch points of our client’s brand, and a relentless commitment to testing, learning and improving based on business results. Recognition by the industry of our innovation and creative excellence is gratifying, but helping our clients win in the competitive marketplace of today is what this agency is all about.”
Rya Lauber, Kobie’s Creative Director, added, “In the cluttered communications environment of today, the challenge is always to create a compelling piece that grabs customers’ attention and gets them to engage in our client’s program. This campaign achieved objectives by using print media to drive customers to a special members-only web site which resulted in a significant increase in program participation.”
The 2011 Communicator Awards received thousands of entries from across the US and around the world. The event is considered to be the largest and most competitive awards program honoring creative excellence in the communications industry. Please visit http://www.communicatorawards.com to view the full winners list.
The Communicator Awards are judged and overseen by the International Academy of the Visual Arts (IAVA), a 550+ member organization of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media. Current IAVA membership represents a "Who's Who" of acclaimed media, advertising, and marketing firms. See http://www.iavisarts.org for more information.
“As we continue our mission to honor Creative Excellence for Communication Professionals, we were once again amazed at the high level of work we received for this year’s Communicator Awards. With this year’s entries we found an increased awareness and reflection of the digital world in which we live, and our entrants always seem to find new and creative ways to push the envelope of possibilities across all mediums” noted Linda Day, director of the IAVA. She added, “We are honored to witness the amazing work being done throughout the industry and want to commend and congratulate this year’s Communicator Award Winners and Entrants for their hard work and dedication. On behalf of the entire Academy - Job well done.”
About Kobie Marketing
For over 20 years, Kobie has been a recognized leader in the loyalty marketing industry. Through award-winning loyalty marketing campaigns and continuous reinvention of how firms execute effective programs, Kobie's clients enjoy incremental revenue, product and household penetration, and brand advocacy.
Today, Kobie Marketing leads the loyalty marketing industry with a relentless focus on delivering the best customer experience, through proprietary technologies and award-winning campaigns. Kobie Marketing is spearheading the mobile loyalty revolution with its Social Media, SMS, MMS and Mobile Application loyalty solutions. Kobie manages loyalty management programs for many of the world's most successful brands: AMC Entertainment, Bank of America, Barnes & Noble, BJ's Restaurant and Brewhouse, Comcast Corporation, Hawaiian Airlines, Royal Bank of Canada, Royal Caribbean Cruise Lines, Time Warner Cable, and Verizon Communications.
FairPoint Communications, Inc., (NASDAQ: FRP) (http://www.FairPoint.com) is a leading communications provider of high-speed Internet access, local and long-distance phone, television and other broadband services to customers in communities across 18 states. Through its fast, reliable data network, FairPoint delivers data and voice networking communications solutions to residential, business and wholesale customers. VantagePoint(sm), FairPoint’s resilient IP-based network in northern New England, provides business customers a fast, flexible, affordable Ethernet connection. The VantagePoint(sm) network supports applications like video conferencing and e-learning. Additional information about FairPoint products and services is available at http://www.FairPoint.com. You can also connect with FairPoint on Twitter (http://www.twitter.com/myfairpoint) and Facebook (http://www.facebook.com/myfairpoint).
About The Communicator Awards
The Communicator Awards is the leading international awards program honoring creative excellence for communication professionals. Founded by communication professionals over a decade ago, The Communicator Awards is an annual competition honoring the best in advertising, corporate communications, public relations and identity work for print, video, interactive and audio. This year’s Communicator Awards received thousands of entries from companies and agencies of all sizes, making it one of the largest awards of its kind in the world. Please visit http://www.communicatorawards.com for more information.
The Communicator Awards is sanctioned and judged by the International Academy of the Visual Arts, an invitation-only body consisting of top-tier professionals from a "Who's Who" of acclaimed media, advertising, and marketing firms. Please visit http://www.iavisarts.org for a full member list and more information.