Second Cup Coffee Chain To Brew In Morocco

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Leading coffee Shop Cafe to open four locations in Morocco Mall - Casablanca

The Second Cup Coffee Company Inc. (“Second Cup”) continues to build its global presence. As part of its continued global expansions strategy, Second Cup today announced plans to open four new locations in Morocco Mall, Casablanca, Morocco with its Regional Franchise Partner, Groupe Amarg, a company led by Mr. Zouhair Idrissi.

“This landmark opening with our Moroccan partner will see the first four of 20 coffee café to open across key locations in Morocco,” said Mr. Jim Ragas, President, Second Cup International. “We are excited to be opening with four locations in the breathtaking Morocco Mall scheduled to open this coming October. We are especially excited to be entering this market with Groupe Amarg, whose principals have already demonstrated their considerable skill and professionalism in the growth of several franchise systems throughout North Africa. This is another step in our global expansion strategy to bring our Second Cup footprint to a 16th country.”

Speaking on behalf of Groupe Amarg, Zouhiar Idrissi said, “We are excited to be presenting Morocco with a coffee café concept that far exceeds any other in Morocco. The Second Cup experience is a perfect fit for Moroccans who are looking for a premium café experience driven by value. We believe Moroccans will quickly embrace the Second Cup brand. We have been enthused by the whole Second Cup team and their passion for this business.”

The Morocco Mall is the newest and largest shopping mall project across North Africa. Taking advantage of a strategic location of 24.71 acres along the Atlantic Ocean, the site promises to become a destination for an anticipated 14 million visitors annually.

“Second Cup believes that having strong local owners as operators is instrumental to delivering a superior guest-experience. We are fortunate to have franchise partners who share our passion for the coffee business and are fully aligned with the Second Cup vision. Our franchise partners are selected on the basis of their business acumen, passion for the coffee café business and customer service, local relationships and entrepreneurial spirit,” said Ragas.

The Second Cup coffee Café concept originated over 36 years ago in Toronto, Canada. Second Cup’s international expansion started in 2003 and has opened cafés in Dubai, Abu Dhabi, Syria, Jordan, Bahrain, Qatar, Oman, Saudi Arabia, Egypt, Kuwait, Turkey, U.S.A., Cyprus, Romania and Lebanon. Second Cup café operators are committed to serving the best coffees in the world in an inviting ambience with uncompromising standards of customer service, product quality and freshness.

Second Cup cafés are located in 16 countries worldwide with 62 operating internationally. Second Cup cafés offer a variety of innovative and exclusive blends, espresso-based beverages and iced drinks, signature foods, indulgent treats and premium beverages in a warm and comfortable setting. Second Cup is actively seeking new regional franchise partners for additional countries.

For more information please contact Jim Ragas, President, Second Cup International, The Second Cup Coffee Company Inc., at (phone) +1.905.234.0315 or e-mail jragas(at)mysecondcup(dot)com
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