MailChimp Announces Integration with SurveyMonkey

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SurveyMonkey Customers Now Have the Ability to Send Surveys Through MailChimp with Personalized Messaging and Automated Follow-up

MailChimp today announced its integration with SurveyMonkey, the leading provider of web-based survey solutions. This integration makes it easier for SurveyMonkey customers to send surveys, track respondents, and get in touch with those groups in a targeted, trackable manner. Since 1999, SurveyMonkey has been combining digital technology and survey methodology to create easy-to-use survey tools that allow companies and individuals to make smarter decisions. Teaming with MailChimp provides customers with a seamless path to distribute their questionnaires in a reliable, targeted, and attractive manner.

Now SurveyMonkey customers can click the “Distribute Your Survey with MailChimp” link when selecting how to distribute their surveys. This button will automatically take the customer to his or her MailChimp account, seamlessly passing along the relevant survey link and survey title. This information is then automatically included in the default SurveyMonkey template in the MailChimp template gallery. There are three SurveyMonkey templates to choose from: Customer Feedback, Product Review, and Reader’s Comments. MailChimp’s templates can be highly customized to best match the branding and specific needs of a survey campaign. MailChimp also supports personalization and dynamic content.

Once the survey has been distributed to a list hosted in MailChimp, the SurveyMonkey customer can track the actions taken by each respondent and send appropriate follow-up messages. For instance, the customer may want to thank all of the recipients who have successfully completed the survey with a follow-up email or coupon. It is also easy to send a follow-up to any recipients who started the survey but never finished or to those who never started the survey.

The completion status of the SurveyMonkey survey is displayed in the MailChimp campaign reports dashboard. From here SurveyMonkey customers can send out followup emails with a single click. More advanced respondents can take advantage of MailChimp’s autoresponders to automatically send out follow up emails based on a recipient’s completion status.

SurveyMonkey customers can also send a survey starting within the MailChimp application. When selecting a SurveyMonkey template, the customer will be asked to authenticate with SurveyMonkey and then all of the respondents open surveys will be displayed. Simply clicking on a survey will populate all of the required information into the MailChimp campaign enable it for distribution.

About MailChimp
MailChimp supports more than 900,000 subscribers worldwide, sending 1.75 billion emails per month. The MailChimp platform improves the user experience by providing seamless, yet powerful email marketing and publishing features that are easy and affordable enough for a small business to get started, but powerful enough for a large company looking for an enterprise level solution. MailChimp integrates with many third party applications including Facebook, Twitter, Eventbrite, Salesforce, Wordpress, Magento, Joomla, Drupal and Google Analytics. MailChimp is currently the No 1 installed application in the Google Apps Marketplace. And best of all, prices start at free.

About SurveyMonkey
Founded in 1999, SurveyMonkey is the leader in web-based survey solutions. Powerful and easy-to-use, SurveyMonkey helps millions of people gain the insights they need to make more informed decisions. Customers include 100% of the Fortune 100, as well as a variety of other businesses, academic institutions and organizations, both large and small. These customers count on SurveyMonkey to gather just about every type of feedback possible from customer satisfaction and course evaluations, to event scheduling and employee performance reviews.

SurveyMonkey is headquartered in Palo Alto, CA.

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Sue Padgett
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