Mobile Theory Expands Mobile Audience Reach via Exclusive Tech Publisher Deals

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Mobile Ad Network Captures Share of Consumer Electronics Market through Exclusive Partnerships with Digital Trends, Mac Citi, and eCoustics

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These partnerships are just a piece of the highly desirable access that advertisers simply can’t get via the horizontal mobile ad networks.

Mobile Theory, the first mobile ad network built for brand advertisers, has netted exclusive mobile deals with three key publishers in the consumer electronics market, solidifying its audience reach in the technology space.

● Digital Trends is one of the fastest growing tech lifestyle sites on the web with more than 4 million global online monthly unique visitors. The site provides sneak peeks, product reviews, editorials and technology news about trendsetting consumer products and services. Digital Trends launched the mobile version of their site in November 2010, and will also be launching a much-awaited new iPad app in the fall of 2011.
● Mac Citi is a highly popular iPhone app download hub, where users gather to share in-depth information about iPhone, iPod Touch devices, and iPads. A thriving community where graphic artists, coders, and early adopters download new mobile themes, software applications, and catch up on Mac news, as well as provide customer support via technical how-to’s and plain-language troubleshooting. Mac Citi generates over 500,000 pageviews per day from web-enabled mobile devices.
● eCoustics, with 1.6 million unique online visitors per month, publishes consumer electronics news, reviews, articles, buying guides and prices for early adopters interested in new technology. In addition to editorial coverage, the site also hosts a number of forums that contain trusted peer-to-peer content from audiophiles and experts, designed to help shoppers make informed buying decisions. With an audience that is 68% male and 71% age 18-49, the site strengthens a key audience segment in Mobile Theory’s offering to consumer electronics advertisers.

“We’re expanding our reach by seeking out high-quality, trendsetting properties that align with our brand advertiser’s key audiences,” explains Scott Swanson, Mobile Theory’s CEO. “These partnerships are just a piece of the highly desirable access that advertisers simply can’t get via the horizontal mobile ad networks."

“We’re definitely excited about this partnership; Mobile Theory will be able to help us better monetize our mobile traffic as it grows with the adoption of smartphones,” notes Brian Mitchell, eCoustics.com Founder & CEO.

For publishers, Mobile Theory offers the ability to increase overall ad revenues by leveraging skyrocketing mobile device traffic. The company’s unique business approach also opens doors to higher CPMs from better targeted advertisements. For more information, please visit Mobile Theory’s website, http://mobiletheory.com, or via twitter at http://twitter.com/mobiletheory.

About Mobile Theory
Mobile Theory is the first mobile ad network built for brand advertisers. Through a network that represents exclusive, unduplicated reach on premium-quality mobile sites and apps, Mobile Theory enables the world's top brands and agencies to deliver advertising campaigns that engage and immerse the mobile consumer. With a reach of over 50 million mobile Internet users and 2 billion impressions per month, Mobile Theory delivers the latest in rich media and stunning mobile ad executions across its network.

Media Contact:
Natalia Garcia
(202) 739-1322
pr(at)mobiletheory(dot)com

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