New York (PRWEB) July 18, 2011
Today, We&Co unveiled the first social location-based application dedicated to people who provide and enjoy great service. Available as a free download for iPhone users nationwide, We&Co builds loyalty for businesses by putting the focus on people and recognizing the great service they provide. We&Co helps businesses build more meaningful relationships with patrons via employees—all through the power of thanks.
On We&Co, users find and thank their favorite service professionals—their bartender, hairdresser, or even doctor—creating or enhancing a 1:1 connection. For more than 30 million service professionals this thank process creates an audience and an online reputation, as it provides users special perks similar to having a personal friend at a favorite business. Businesses come away with more engaged employees and more loyal customers.
For those who enjoy outstanding service, We&Co delivers an enhanced personal experience—a better way to discover the people that make a neighborhood great. For those in the service industry, this means a real change. We&Co offers a better way to meet customers; build relationships with them; and establish a digital reputation.
“Businesses know that customer experience is king and that it’s the front-line employees who are most critical to delivering top experiences,” said Jared Malan, co-founder of We&Co.
Beyond “Likes” and “Check-Ins”
Location-based check-in services have increased in popularity, with usage tripling among Americans last year, according to market researcher SNL Kagan. But by focusing on places rather than people, virtual badges rather than real relationships, businesses have been tracking the number of check-ins instead of measuring the direct impact of customer experience on revenues. As a result, they haven’t been able to fully leverage the power of location-based services to drive loyalty or enhance the bottom line, according to Ray Wang, principal analyst and CEO at Constellation Research.
We&Co aims to help businesses combine real human relationships with location-awareness and a common affinity. Moving past “Facebook Likes” and “FourSquare Check-Ins,” We&Co builds loyalty for businesses via their employees delivering great experiences. “We&Co creates a culture of recognition and empowers employees to grow the business,” said We&Co co-founder and visionary, Marc Mathieu.
We&Co Solves Business Stumbling Blocks
According to MerchantCircle, nearly one-third of businesses are unfamiliar with check-in services and do not have the time or resources for such marketing, which is why location-based marketing has not caught on with this audience yet. To address this problem, We&Co is developing the "Thankforce," which aims to help train local businesses. By engaging and empowering digital native employees in small businesses, We&Co’s Thankforce can help drive the adoption of location-based services.
“This app has the opportunity to be a real game-changer, finally filling the void as a social marketing tool designed for employees and businesses,” said co-founder, TheCommunityManager.com, Brett Petersel.
We&Co Community: Building Employee Reputation, Driving Commerce
We&Co helps employees—and their places of business—build their brand, grow a loyal community, and create a culture of recognition, while keeping a pulse on the industry. From a business perspective, We&Co lets users:
1. Incentivize employees
----Turn front-line employees into a valued marketing resource through the Thank Back feature
----Build employee engagement and improve customer service by fostering recognition
----Motivate employees to provide great customer service by recognizing the “Boss”
2. Promote brand and services
----Achieve higher sales for new products via personalized rewards and outreach
----Increase brand visibility across multiple platforms, since every thank an employee receives is shareable
3. Reward patrons
----Experience improved patron loyalty and in-store traffic via strengthened employee-patron relationships
----Turn customers into loyal patrons by rewarding “Regulars”
We&Co wants to change the way the world says thank you. We're about people, about relationships, about commerce — redefined. We&Co is a social application for the people who provide and enjoy great service. Visit http://www.weand.co or download We&Co in the Apple App Store.