Virtual “Pooch Protest” Launches Today

Campaign garners donations of much-needed flea and tick treatment to animal shelters nationwide

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Protecting pets in shelters from nasty parasites and pests is important for so many reasons

(PRWEB) July 18, 2011

An innovative national campaign designed to educate the public about the dangers of fleas and ticks while helping animal shelters protect the dogs in their care against the troublesome parasites launches today. In addition to its national online presence, the “Pooch Protest” campaign is featured on billboards which will begin in Charlotte, North Carolina, and then roll out to Raleigh/Durham, North Carolina, and Philadelphia, Pennsylvania.

The “Pooch Protest” against fleas & ticks, a partnership between Bayer Animal Health and national pet-adoption charity Adopt-a-Pet.com, invites the public to visit http://www.PoochProtest.com, where they can register their dogs as members of the virtual protest. For every dog registered*, Bayer Animal Health, the makers of flea and tick preventive K9 Advantix® II, will donate a tube of the product to Adopt-a-Pet.com, who will, in turn, distribute the tubes to its member shelters and rescue groups across North America.

“Protecting pets in shelters from nasty parasites and pests is important for so many reasons,” says Adopt-a-Pet.com executive director Abbie Moore, “not the least of which is that a healthy pet, treated for fleas and ticks and other pests, is much more attractive to potential adopters. Treating with a flea and tick preventive can truly help to keep a shelter pet more comfortable and adoptable.”

David Meyer, president and co-founder of Adopt-a-Pet.com, stresses the importance of coming together as a community to help homeless pets. “There are many ways you can help animals,” says Meyer, “but this is perhaps one of the easiest ways of all. It just takes a computer and a few minutes to join, so that you can make a difference in countless lives.”
K9 Advantix® II is for use on dogs only. For more information, see http://www.PoochProtest.com.

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About Adopt-a-Pet.com:

Adopt-a-Pet.com is North America’s largest non-profit pet adoption website, helping over 10,000 animal shelters, humane societies, SPCAs, pet rescue groups, and pet adoption agencies advertise their homeless pets to adopters. Every month, Adopt-a-Pet.com displays photos and descriptions of adoptable pets to over 1.2 million people trying to adopt a pet. Funding for Adopt-a-Pet.com is provided by the passionate pet lovers at Bayer Animal Health and Nestlé Purina.


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