‘Design Your Own Gerber Onesies®’ Contest Launching July 18, 2011

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The winning design will become the ‘inspiration’ for a special Gerber Onesies® design within the 2012 line in stores nationwide!

Almost everyone mom knows uses Onesies® brand underwear, so we thought it would be fun for her to design one of her own and then incorporate her inspiration into our very own line.

Gerber Childrenswear is inviting members of their Real Mom Community on Facebook to design their very own Gerber Onesies® in a contest starting July 18, 2011 through September 30, 2011. The Grand Prize-winning design will serve as the ‘inspiration’ for a Onesies® Brand Underwear design within the 2012 Gerber Attitude Onesies® Brand Collection, a special line of sweet & sassy sayings to showcase baby’s (or mom’s) personality. The winner will also receive a $350 Amazon.com gift card and be featured on Gerber Childrenswear’s Facebook Real Mom Community page. Twenty runner-up winners will also be awarded with a $25 Amazon.com gift card.

To enter, moms simply go to http://www.facebook.com/gerberchildrenswear, click on “Like” and then the ‘Design’ tab where she can create her own Gerber Onesies®. She can choose the garment color, include a pre-loaded image or download her own image, and write an attitudinal saying of something that perfectly describes her baby or her as a Real Mom. All designs will be uploaded into the Gerber Onesies® Photo Album where they may be “Liked” by others in the community. The one winning design will be chosen by Gerber Childrenswear based on design originality and the feedback received by the community. All winners will be announced at the beginning of October 2011.

Gerber Childrenswear is the original maker and owner of the Onesies® brand one piece underwear trademark which has been a staple product in baby’s wardrobes throughout America for over 30 years. “The ‘Design Your Own Onesies® Contest’ was the next logical step in our Real Mom Community on Facebook,” says Jeanne Dullea, Vice President of Business Development for Gerber Childrenswear LLC. “Almost everyone mom knows uses Onesies® brand underwear, so we thought it would be fun for her to design one of her own and then incorporate her inspiration into our very own line,” she adds.

Our Real Mom Community on Facebook will have even more chances to win prizes during the contest period, including a Gerber Onesies® Fan Giveaway Day. A live panel discussion about baby apparel will be held so moms can share their experiences and product feedback with other moms in the community. All participants will be eligible for additional giveaways.

Gerber Childrenswear launched the Real Mom Community in 2010 as a place for moms to connect with each other. “The Gerber brand has been trusted for more than 80 years, and we are proud that our reach has extended to our Real Mom Community on Facebook. Our Real Mom members have embraced the community where like-minded moms can share ideas on swaddling a baby, offer potty training tips or just show off photos of their little ones,” said Dullea. Joining gives moms access to exclusive Gerber Childrenswear promotions and coupons, plus the chance to enter into Gerber Childrenswear’s sweepstakes and contests.

About Gerber Childrenswear LLC
Gerber Childrenswear LLC is a leading marketer of infant and toddler apparel and related products, which it offers under its flagship licensed brand Gerber, its own trademarked Onesies® brand one piece underwear, and other leading children’s brands. Gerber Childrenswear, an affiliate of Sun Capital Partners, Inc., is headquartered in New York, N.Y.                         http://www.Facebook.com/Gerberchildrenswear

For media inquiries, please contact:
Connie Pence, Marketing Manager for Gerber Childrenswear LLC


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