Common Impact and Genworth Financial Partner to Enable Growth and Success for Boys & Girls Club of Greater Lynchburg, Virginia

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Global financial services company Genworth Financial and Common Impact, a nonprofit organization that brings together global companies and local nonprofits to build stronger communities through skills-based volunteering partnerships, have joined forces to help The Boys & Girls Club of Greater Lynchburg, Virginia, deliver stronger services, improve program management, and enhance fundraising operations for long-term sustainability.

Global financial services company Genworth Financial and Common Impact, a nonprofit organization that brings together global companies and local nonprofits to build stronger communities through skills-based volunteering partnerships, have joined forces to help The Boys & Girls Club of Greater Lynchburg, Virginia, deliver stronger services, improve program management, and enhance fundraising operations for long-term sustainability.

The Boys & Girls Club project was designed and launched in 2011. Genworth and its associates, longtime philanthropic and volunteer supporters of the Club, engaged Common Impact to help the nonprofit identify a critical need to more effectively and efficiently manage information about its members and donors. Previously, staff members at The Boys & Girls Club of Greater Lynchburg spent many hours each week processing member check-in and check-out information, as well as details regarding donations and membership renewals -- time that would be more effectively spent managing programs and serving kids.

Genworth and Common Impact worked together to develop an approach using SalesForce.com technology that would enable Boys & Girls Club staff to better communicate with current donors and cultivate new donor relationships, as well as more efficiently manage program participation and measure outcomes.

“By moving to a centralized, easy-to-access information management system, we are able to serve our members and their families more effectively, as well as communicating more effectively with donors during a time of unprecedented economic challenges,” says Mark Sheehan, the executive director of The Boys & Girls Club of Lynchburg. “We are grateful and proud to have worked with such a dedicated team from both Genworth and Common Impact.”

The project involved a team from Genworth’s IT department, including experts in the member and donor information database system that was chosen to replace The Boys & Girls Club’s existing, labor-intensive information management approach, which relied on a combination of spreadsheets and paper forms. Drawing on internal expertise gained from years of managing information through the data management platform, the Genworth team invested 120 volunteer hours to help The Boys & Girls Club reduce time spent on data entry and management by what the nonprofit estimates will be 400 hours per year.

“This opportunity to support The Boys & Girls Club of Lynchburg has been immeasurably rewarding,” notes Genworth Financial team leader Karen Morton. “Through this engagement, we have been able to both provide guidance and expertise to the club’s staff, but also challenge our own skills and abilities, giving our team the opportunity to bring all that we have learned back into our work lives on a day-to-day basis. I am honored to have been part of this team and look forward to seeing The Boys & Girls Club’s team’s hard work bear fruit in the months and years to come.”

“This engagement between Genworth and The Boys & Girls Club of Lynchburg is a perfect example of how, when global companies apply their skills and expertise in their local communities, a truly inspiring and transformative experience follows,” says Common Impact Chief Operating Officer Jenne Griffin. “We are thrilled to have been a catalyst for this engagement, and look forward to continued success in skills-based volunteering projects in Lynchburg and across the U.S.”

About Common Impact
Common Impact is a nonprofit organization that connects skilled professionals from global companies to high-potential local nonprofits. Our employee engagement programs match employee-volunteers with nonprofits that need help overcoming key business challenges. This innovative approach to corporate community service enables companies to realize a positive return on their social investment while building stronger teams and developing employee skills. At the same time, this access to private sector talent enables nonprofits to amplify their impact on the constituents they serve. Ultimately, our work helps foster stronger communities wherever those companies operate.
Further information can be found at http://www.commonimpact.org/.

About Genworth Financial
Genworth Financial, Inc. is a leading Fortune 500 insurance holding company with more than $100 billion in assets that is dedicated to helping people secure their financial lives, families and futures. Genworth has leadership positions in offerings that assist consumers in protecting themselves, investing for the future and planning for retirement―including life insurance, long term care insurance, financial protection coverages, and independent advisor-based wealth management―and mortgage insurance that helps consumers achieve homeownership while assisting lenders in managing their risk and capital.

Genworth has approximately 6,500 employees and operates through three segments: Retirement and Protection, U.S. Mortgage Insurance and International. Its products and services are offered through financial intermediaries, advisors, independent distributors and sales specialists. Genworth Financial, which traces its roots back to 1871, became a public company in 2004 and is headquartered in Richmond, Virginia. For more information, visit Genworth.com. From time to time, Genworth releases important information via postings on its corporate website. Accordingly, investors and other interested parties are encouraged to enroll to receive automatic email alerts and Really Simple Syndication (RSS) feeds regarding new postings. Enrollment information is found under the "Investors" section of Genworth.com.

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Meghan Gardner
Common Impact
(857) 222-2864
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