B2B Soft Showcasing Wireless Standard at AT&T’s EXCELLerate ’11 Northeastern Regional Dealer Conference

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Integration is this summer’s watchword and Wireless Standard serves up a host of channel specific integrations.

With the July debut of AT&T Mobility’s HTC Status, the first model of smartphone to carry a dedicated Facebook button on the keypad, device integration is sure to be the hot topic at this summer’s AT&T Northeastern Regional Dealer Conference. AT&T’s EXCELLerate ’11, is set to bring together regional dealers, sales leaders, and AT&T preferred vendors at Boston’s Seaport Hotel, July 19 and 20, 2011.

As an AT&T valued vendor, B2B Soft will be on hand to meet with wireless agents and showcase its flagship product, Wireless Standard. Integration and innovation have made Wireless Standard the industry’s premiere Retail Management Platform, now used in over 4,000 wireless retail locations nationally. The system offers dealers seamless one-step integration with AT&T networks and partners, providing a point of sale process that’s smooth, reliable and fast.

Integration with AT&T enables agents to instantly download vital information concerning phone features, rate plans, IMEI’s, SIM cards, mobile numbers, add-ons, and specs, directly at the point of sale during phone activation. Wireless Standard’s centralized system provides dealers with strong analytics and realtime reporting so they can monitor, track, report, and respond to everything, from inventory and sales, to commissions, quickly and easily.

The platform also features other AT&T specific integrations that help make the sales process a breeze for both customers and dealers. Wireless Standard’s automated bill payment system via AT&T partner TIO Networks ensures accurate and efficient billing. TIO processes payments for a variety of wireless, cable and utility billers with a network that covers approximately 22,000 third party retail locations in Circle K, ExxonMobil, HEB, Walgreens, ACE Cash Express. It offers mobile phone payments via iPhone OS devices as well as Android compatible handsets.

Even as mobile payment continues to grow, cash never seems to go out of style, which is why Wireless Standard also offers the PreCash Bill Pay service through which dealers can accept cash payments for a customer's recurring AT&T bill. The integration makes accepting cash bill payments a simple, fast and totally secure process for dealers.

“We’re looking forward to the AT&T Regional Conference and the opportunity to connect one on one with dealers and channel partners,” says Alex Kogan, B2B Soft’s Director of Sales. “It’s where the first sparks of innovation happen, where we find out what their needs are, what facets of their business aren’t currently being addressed, so we can come up with new features and integrations that will effectively help them to be more competitive and more successful.”

About B2B Soft
B2B Soft is an innovative software solutions company providing vertical business solutions to improve management, Point-of-Sale and operational business processes for wireless and general retail markets and the consulting services they need to help them succeed in business. Specifically serving Wireless Retail for more than eight years and a leader in building Enterprise Point-of-Sale solutions. B2B Soft's platform enables companies to engage their customers through proven technology.  More information about the company can be found at http://www.b2bsoft.com

About Wireless Standard
B2B Soft's flagship product, Wireless Standard, is a leading SaaS Point-of-Sale solution that provides access to software and its functions for the wireless industry.   With an innovative approach to application delivery, Wireless Standard  is a Cloud Computing utility designed to address the needs of the world's largest enterprises in wireless retail but is scalable so small and mid-size companies can also benefit as well from an enterprise class solution.  Wireless Standard capabilities include Inventory Control, POS Transaction Processing, CRM (Marketing & Customer Service), Employee Management, Real-time Web Reporting and Activation and Commission Reconciliation.  Today, over 4,000 wireless retailers deploy Wireless Standard at the Point-of-Sale for better business management and customer relations.  For more information, visit http://www.wirelessstandard.com

About AT&T
AT&T Inc. is a premier communications holding company. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation's fastest mobile broadband network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet and voice services. A leader in mobile broadband, AT&T also offers the best wireless coverage worldwide, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse® and AT&T | DIRECTV brands. The company's suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T Advertising Solutions and AT&T Interactive are known for their leadership in local search and advertising. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com.

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