Swirls and Twirls Self-Serve Frozen Yogurt Shop in Massapequa Park Launches Fundraiser in Celebration of National Kids Day, Sunday August 7, 2011

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In celebration of National Kids Day on Sunday, August 7, 2011, Swirls and Twirls self-serve frozen yogurt shop in Massapequa Park will launch a wrist-band fund-raiser to benefit CASK, the Creative Art Space for Kids Foundation

“As parents, we don’t need an excuse to celebrate our kids and all that they bring to our lives,” says Sala. “But it’s always nice to have one.”

In celebration of National Kids Day on Sunday, August 7, 2011, Swirls and Twirls self-serve frozen yogurt shop in Massapequa Park (http://www.swirlsandtwirlsusa.com) will launch a wrist-band fund-raiser to benefit CASK, the Creative Art Space for Kids Foundation (http://www.creativeartspaceforkids.org).    

CASK/Get Your Swirls On bracelets will be sold for $1.00, with all sales proceeds going directly to CASK. In return for a bracelet purchase, Swirls and Twirls will give two free ounces of yogurt to every person wearing the teal color CASK/Get Your Swirls On bracelet every Thursday from 4-7 pm, August 11 through October 27.

In addition to the fund-raiser launch on August 7, co-owner Joe Sala, a member of the Massapequa Chamber of Commerce, invites parents to “Make a Date with Your Kids” to come to Swirls and Twirls to celebrate Kids Day. There will be music, free Wi-Fi and a free Kids Day drawing for children 12 and under. One lucky youngster will win free yogurt for a month and so will the grown up of his/her choice.

National Kids Day was created in 1994 to encourage adults to spend more meaningful time with their children. “As parents, we don’t need an excuse to celebrate our kids and all that they bring to our lives,” says Sala. “But it’s always nice to have one.”

Swirls and Twirls self-serve frozen yogurt shop is located at 5270 Sunrise Highway in the Sunrise Promenade (TGIF Shopping Center) in Massapequa Park, NY. Hours are Sunday-Thursday 11am – 11pm and Friday- Saturday 11am-Midnight. For more information, call 516.541.9400 or visit http://www.swirlsandtwirlsusa.com and http://www.facebook.com/swirlsandtwirls.

About Swirls and Twirls Self-Serve Frozen Yogurt Shop
At Swirls and Twirls we are all about promoting creative expression – in all forms. All 16 premium yogurt flavors are kosher and include gluten-free, non-fat, low-fat, no sugar added, dairy-free varieties, and are as low as 70 calories per ½ cup serving. The shop features eight dual yogurt dispensers each with a third handle allowing customers to create a twisted flavor. The topping stations contain seven wet, nine fruit and 27 dry toppings. After swirling up their own creations – all spoons, cups and napkins are made from recycled materials - yogurt fans move to a weigh-in station where the fee for their treat is 49 cents an ounce.

The 1,500 square-foot Swirls and Twirls setting features a vibrant and unique interior, striking architectural lighting, music from a state-of-the-art sound system and free Wi-Fi. Two on-site touch screens are available for customers. One provides easy access to ingredient, nutrition and allergy information at the touch of a finger. The second screen allows users to sign up for a loyalty program to earn free yogurt. Once signed up, customers’ points are automatically tracked directly to their cell phones. Sign-up for the program and earn award points towards free Swirls and Twirls yogurt, as well as other items. For more information, call 516.541.9400 or visit http://www.swirlsandtwirlsusa.com and http://www.facebook.com/swirlsandtwirls.

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