New Book by Author Rick Cook Highlights Exciting New Opportunities for Authors, Readers

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“Shift Happens: The New E-Publishing Paradigm And What It Means For Writers,” by Rick Cook, is about the exciting changes in the publishing industry and the opportunities it offers to authors and readers.

“Shift Happens: The New E-Publishing Paradigm And What It Means For Writers,” by Rick Cook, is about the exciting changes in the publishing industry and the opportunities it offers to authors and readers. It is currently available on Amazon Kindle for $2.99.

“Ebooks enormously increase choices for readers and put authors instead of publishers in the driver's seat,” says Rick Cook, noted science fiction author who wrote the book based on his experiences with conventional and e-publishing.

Cook says the book's price of $2.99 reflects the changes. “The fact is that ebooks are so cheap to publish that authors can cut their prices substantially and still make money. If “Shift Happens” were published in the regular manner it would be a $15 or $20 book.”

“The choice also becomes much greater with ebooks,” Cook says. “With no publisher to act as gatekeeper a lot more books will be available.” Cook notes that not all ebooks are of high quality, but many of them are.

The ebook model also offers major advantages for authors as well. “With ebooks authors don't have to mess with the dysfunctional and increasingly closed system of conventional publishing,” says Cook, who has 6 science fiction and fantasy novels in print. “If the book satisfies the author, that's all it takes.”

This is in sharp contrast to conventional publishing where the opportunities for authors, especially new ones, have been shrinking as publishers' outmoded business model produces more economic stress.

“John Grisham's first book was rejected by 28 publishers,” Cook points out. “Louis L'Amour collected 350 rejections. What would have happened if Grisham had stopped after the 27th rejection? Or L'Amour after 200 or so? How many wonderful books are sitting in desk drawers because the authors folded under the avalanche of rejection?”

“The amazing thing is how quickly this has happened,” Cook says. “The first big uptick in ebook sales came in November and December of 2010 and Amazon's announcement of a 70 percent royalty rate in January 2011 sealed the deal.”

Cook noted that several ebook millionaires went from selling only a few copies of their ebooks in 2010 to selling hundreds of thousands of copies a month in 2011.

Cook cautions that ebooks are not a get-rich-quick scheme. “The fact is that you have to work hard,” he said. “First you need a good book and then you have to promote it heavily to get noticed and drive sales. It's not difficult, but it is work, work that has to continue as long as you want the book to keep selling.”

Cook also points out that most of the major outlets have no upfront costs to the author. “It's essentially free to publish your book,” Cook says. “The publisher makes money off the sales of the book, not the author.”

The name of the book “Shift Happens” came from Cook's friend and fellow author, the late G. Harry Stine.

“Harry used to say that the thing about paradigms is that shift happens,” Cook recalls. “He was sure right about ebooks.”

“Shift Happens: The New E-Publishing Paradigm” is available for $2.99 from Amazon Books Kindle Store.

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Rick Cook
rickcook(at)rickcook(dot)biz
602-973-6012

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