Cause marketing gives both partners a return on their investment, whether that return is supporters, potential income or greater visibility.
(PRWEB) July 18, 2011
Cause Marketing: A Win-Win for Small Businesses and Nonprofits, a free webinar from Ventureneer, shows nonprofit leaders and small business owners how to help each other increase visibility, build community, and increase their return on investment, whether that investment is measured in dollars or donors.
A good cause marketing program has the potential to increase donations, volunteers, and supporters for the nonprofit while the business gets access to new, emotionally connected customers, and increases visibility in the community.
"Cause marketing gives both partners a return on their investment, whether that return is supporters, potential income or greater visibility," said Geri Stengel, founder of Ventureneer.com.
Businesses, take note: Research has shown that successful entrepreneurs build social responsibility programs, such as cause marketing, into their business plans right from the start. And nonprofits, take note. Those same entrepreneurs like to work with local nonprofits and to be personally involved, giving not only money but time and talent.
The key to cause marketing is finding the right partner. How can each partner ensure that the partnership will enhance its support and visibility?
Cause Marketing: A Win-Win for Small Businesses and Nonprofits will help both nonprofit leaders and small business owners decide what kind of partner best suits their organizations and how to make sure the partnership works for both..
Stengel will be teaching the free online seminar on Tuesday, July 26, 2010, 12n-1pm.
She emphasized that cause marketing is not just for the big guys. No matter the size of your budget, cause marketing can add value to the mix. Small nonprofits and small businesses can get and give value from such partnerships.
The webinar will clarify:
- The buy-in needed within an organization before undertaking a Cause Marketing partnership;
- How to decide if a partner represents the nonprofit's values;
- How to decide if a partner matters to the client base of the business;
- What motivates businesses to partner with a nonprofit and vice versa;
- What is the value of a nonprofit cause to the small business and vice versa;
- The benefits of partnerships for small businesses and for nonprofits;
- How to insure that both the nonprofit and the small business are satisfied with the outcome of the partnership.
Nonprofit leaders, board members, nonprofit executive directors, chief financial officers, fundraisers as well as small business owners and entrepreneurs will learn how to put together a socially responsible marketing program in this webinar.
For more information or to register go to Cause Marketing: A Win-Win for Small Businesses and Nonprofits on Ventureneer’s website.
Ventureneer connects values-driven small business owners, social entrepreneurs, and nonprofit leaders with the knowledge they need to make the world a better place and to thrive as businesses. At Ventureneer, entrepreneurial and nonprofit training and advice are practical, accessible, and affordable. Ventureneer blends traditional, formal instruction with informal, peer learning. You can learn new skills, collaborate with peers, develop solutions to your real-world problems, get one-on-one help from experts, and access the information you need to make better decisions for your organizations.