Slingshot SEO Signs On As Platinum Sponsor of Connections 2011

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Three-Day ExactTarget Conference to Welcome 3,000 of the World’s Top Marketers to Indy

Slingshot SEO has signed on as the platinum sponsor of Connections 2011, ExactTarget’s annual conference Sept. 12-15 at the JW Marriott Indianapolis.

The three-day event, held as an annual user conference for ExactTarget clients and partners, is expected to attract more than 3,000 attendees and will feature more than 50 breakout sessions ranging from interactive marketing best practices to case studies and advice on how to build engaging interactive campaigns across email, social media, mobile and the Web.

“Slingshot SEO is proud to support ExactTarget’s Connections ’11 this year,” said Aaron Aders, co-founder and Chief Operation Officer for Slingshot SEO. “As we review opportunities for our role in various events, participating in Connections ’11 was a simple decision.

“Connections ’11 is one of the premiere events in the tech marketing world, attracting the best minds from the most influential companies,” co-founder Aders continued. “Since Slingshot SEO is all about putting ideas and technology together, sponsoring this industry-leading conference makes perfect sense.”

World-renowned speakers Jimmy Wales, founder of Wikipedia, and Aron Ralston, the inspiration for the film 127 Hours, will keynote Connections ’11. Through a partnership with Conseco Fieldhouse, attendees will also have the opportunity to attend a special concert by a Grammy-nominated and People’s Choice Award-winning artist.

“Connections ’11 will provide the insights and inspiration marketers need to harness the power of interactive marketing to serve customers online and deliver business results,” said Scott Dorsey, chief executive officer of ExactTarget. “With his passion for service and commitment to innovation, Jimmy Wales is a great way to kick off this year’s event and highlight the power each of us has to change our world.”

During a recent press conference at Slingshot SEO’s headquarters, Indianapolis Mayor Greg Ballard recognized the company for its part in making Indianapolis a “hotbed for internet marketing.” Ballard told reporters, “We have companies in this industry, including Slingshot SEO, that are experiencing rapid growth and gaining national recognition…We have high expectations for their continued success and have been proud to support them as they’ve grown from start-ups to global leaders.”

Slingshot SEO is part of Indiana’s cluster of digital marketing businesses, or “measured marketing” companies. Participation in Connections 2011 is one of many places you will see Slingshot SEO backing fellow industry leaders.

About Slingshot SEO
Founded in 2006, Slingshot SEO is a professional search engine optimization practice whose full-service strategic consulting and internet marketing services deliver unparalleled results for its enterprise SEO clients. Slingshot’s tight, business-impacting plans enable clients to conquer search with confidence. The company’s results are driven by a tireless passion to master the science of search. In May 2011, Slingshot SEO was recognized as the “IT Company of the Year” at TechPoint’s Mira Awards, the premier technology awards program in the state of Indiana. For more information about Slingshot SEO and to read customer reviews, visit

About ExactTarget
ExactTarget is a leading global provider of on-demand email marketing and interactive marketing solutions. The company’s Interactive Marketing Hub technology provides organizations a single solution to connect with customers via email, integrated text messaging, landing pages and social media. Supported by collaborative global services teams, ExactTarget’s technology integrates with more sales and marketing information systems than any other in the industry, including, Microsoft Dynamics CRM, Omniture and Webtrends among many others. ExactTarget powers permission-based multichannel communications for thousands of organizations around the world including, Best Buy, Papa John’s,, Gannett Co., Inc., The Leukemia & Lymphoma Society, The Home Depot and Wellpoint, Inc. For more information, visit


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Kate Snedeker