ClickSquared Edges Digital Natives as Alternative to Marketing Service Providers According to Independent Research Firm

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Recognized for Ability to Elevate Beyond the Digital Channels with Multichannel Strategy and Analytics

ClickSquared, a leader in cross-channel cloud marketing solutions, announced today its recognition in the Forrester Research, Inc. report, “US Database Marketing Service Providers: Alternatives to Con

ClickSquared’s ‘innovative approaches to emerging media’ reflects the capabilities we offer beyond email and direct mail to orchestrate analytics-driven customer engagement strategies extending across the mobile, web and social channels.

ClickSquared, a leader in cross-channel cloud marketing solutions, announced today its recognition in the Forrester Research, Inc. report, “US Database Marketing Service Providers: Alternatives to Consider,” released on July 13. The report, a follow-up to the “The Forrester Wave™: US Database Marketing Service Providers, Q1, 2011,” focuses on “smaller and emerging players [that] offer compelling hosted marketing database services.”

The report declares that ClickSquared has edged “ahead of the digital pack” through its combined top score in the categories of database management; execution and fulfillment; analytics; creative services; and strategy and consulting services. Specific to its execution and fulfillment capabilities, Forrester noted ClickSquared’s “integrated attribution within [its] campaign management solution.”

According to the report, “there are myriad reasons why firms choose to work with alternate vendors. Cost considerations, subject-matter expertise, or a limited need for high-level data processing are just a few.” Firms seek “digital natives”, a subcategory of providers which includes ClickSquared, for “their ability to manage complex preference centers, fast-turn list pulls, and multichannel digital measurement. Firms in this category emphasize digital channels — especially email — but also offer varying degrees of offline services.”

“ClickSquared’s ‘innovative approaches to emerging media’ noted in the report reflects the capabilities we offer beyond email and direct mail to orchestrate analytics-driven customer engagement strategies extending across the mobile, web and social channels,” said Wayne Townsend, CEO of ClickSquared. “We’re very pleased to see Forrester highlight unique capabilities like clickSHARE, which marries social media and identifiable customer data through user-created content and customer opt-in. Continued product innovations of this kind are driving our clients’ success and improving the return on their cross-channel marketing investment.”

Other “digital natives” mentioned in the report include Digitas, ExactTarget, Responsys, and Tribal DDB.

About ClickSquared:
ClickSquared is a premier provider of email and cross-channel database marketing solutions. With innovative offerings ranging from self-service email to highly automated, real-time customer engagement and loyalty programs, ClickSquared’s innovative cloud marketing platform orchestrates and delivers analytics-driven, relevant and personalized customer communications across email, direct mail, social, survey, mobile and web channels. Backed by a team of marketing, technology and vertical-industry experts that are passionate about client success, ClickSquared enables organizations of all sizes to maximize the return on their marketing investment.

ClickSquared has helped to build some of the world’s best known brands including ARAMARK Parks and Destinations, The Boston Celtics, Capital One Bank, The Dallas Stars, Dr Pepper Snapple Group, Four Seasons Hotels and Resorts, Greyhound, HomeAway, Hyatt, Lenovo, Leading Hotels of the World and Sovereign Bank Santander. For more information on ClickSquared, visit the company’s web site at http://www.clicksquared.com or via the links below:
Twitter: http://www.twitter.com/clicksquared
Facebook: http://www.facebook.com/clicksquared

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Jill Monahan
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