"Marketing automation is the next mission critical application for all marketers to embrace and master,” said David Lewis, MAI Executive Council Member and CEO of DemandGen.
Austin, TX (PRWEB) July 19, 2011
Manticore Technology™, the trusted provider of easy-to-use, powerful, marketing automation solutions for managing the marketing funnel, today announced it is one of the founding vendor council members for the Marketing Automation Institute (MAI), the certification body and community for the marketing automation industry.
Officially launched on Monday, the Marketing Automation Institute will provide education and training to help both B2B and B2C marketing professionals develop the skills needed to succeed in today’s ever-changing market.
“Just as creating and leveraging websites became a requirement for all marketers in the 90's, marketing automation is the next mission critical application for all marketers to embrace and master,” said David Lewis, MAI Executive Council Member and CEO of DemandGen. “By joining the MAI and leveraging the courses, students will be able to get the comprehensive training they seek to advance their careers and make a profound impact on their organizations. We find that our customers who are having the greatest success are those that employ marketers who have the skills and knowledge to market in the buyer 2.0 world.”
The MAI community will be comprised of marketing automation end-users, vendor partners and services providers. Individuals and corporations who join the MAI will have exclusive access to members-only content, resources and a community forum. In addition, the MAI is also supported by an Executive Council of industry thought leaders and a Vendor Council of some of the top technology vendors that will serve to both consult and provide direction for the MAI.
“The Marketing Automation Institute fills a critical need in the market, and Manticore is pleased to be a founding member of the Vendor Council,” said Jeff Erramouspe, president of Manticore Technology. “The MAI will help close the gap between the traditional creative skills possessed by marketers and the analytic and technical skills required for successful marketing automation programs.”
About Manticore Technology
Manticore Technology is a leading SaaS marketing automation solution provider that enables marketers to effortlessly move sales prospects through the pipeline through demand generation, lead management, lead scoring, and lead nurturing, while feeding their sales team invaluable insight about the interests of each lead. Manticore Technology has enterprise customers around the globe, including, UPS, Sharebuilder 401(k) and Yamaha. For more information visit http://www.manticoretechnology.com or call 1-866-Manticore.
About the Marketing Automation Institute
The Marketing Automation Institute (MAI) is the premiere certification body and collaborative community for B2B and B2C marketing automation professionals. Through our courses, certification, resources and events, the MAI not only helps marketing and sales professionals advance their careers but also their organizations realize a higher return on technology and program investments. With the support of industry thought leaders and technology vendors, the MAI is committed to the success of marketing automation professionals across the globe. For more information, visit http://www.marketingautomationinstitute.com.
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