Reed Construction Data Launches specEdge, a New Trigger Marketing Program to Maximize Customer Specifying Potential

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Get Product Content to the Right AEC Decision-makers at the Right Time

Reed Construction Data (RCD), a leading North American provider of construction information, today announced the launch of specEdge, a new trigger marketing program designed to help building product manufacturers, distributors, contractors and other service providers overcome challenges and measure their success.

specEdge is a simple, proven marketing program that utilizes RCD’s database of construction projects, plans and specifications to deliver valuable information to design and construction decision-makers at the precise stage of product selection. This program clearly distinguishes a building product manufacturer from its competitors, generating more specifications and greater sales revenue. In a world of “hope for the best”, specEdge allows customers to target their market with precision.

specEdge allows customers to:

  • Target their market: Multifaceted selection criterion allow customers to tailor their campaign parameters by target audience, vertical market, geography, size of project and more.
  • Time their campaign: Marketing materials have the most influence when they are presented precisely when they are needed. Customers can time their campaign to specific projects within the RCD expansive database of current construction projects as they move from one phase to the next.
  • Specify their delivery: Allows customers to match their content with the needs of diverse audiences within the construction industry, providing the most relevant information in the desired format. One or more methods can be used to ensure that customers’ products are top-of-mind for specifications or purchases.
  • Measure their success: Most marketing campaigns provide metrics that evaluates the execution quality of a marketing initiative – not the results. For each specEdge campaign, customers will receive a report detailing all of the recipients of customer marketing materials for follow-up after the materials are distributed. In addition, customers can track their impact over time by leveraging RCD’s Spec Analyzer – a tool that provides insight into the customers’ market penetration. Combining the marketing capacity of specEdge with the superior intelligence of Spec Analyzer gives customers the ultimate decision-making capability.

"Reed Construction Data is in a unique position to offer unparalleled marketing solutions to our customers,” said Vim Plaskett, Content Manager, Reed Construction Data. “With specEdge, we provide a simple, turnkey solution to help businesses find their best prospects, build brand awareness and increase their ROI."

To learn more about specEdge, visit: http://www.specedge.com

About Reed Construction Data
Reed Construction Data, a division of Reed Business Information and the Inaugural Strategic Partner of the AIA, is a leading North American provider of construction information through a diverse portfolio of innovative products and services. RCD offers its customers construction project leads, building product information, construction cost tools, market analytics and construction news through a suite of online and print references — all valuable resources for architects, engineers, contractors, manufacturers, distributors and other professionals in the construction industry. For more information, visit reedconstructiondata.com.

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