General Motors eSummit 4.0 has Selected ActivEngage's Todd Smith as a Featured Speaker for Upcoming Digital Marketing Tour

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ActivEngage, the automotive industry's premium live chat with business intelligence for dealer websites, today announced that company co-founder and CEO Todd Smith has been selected as a featured speaker at the upcoming General Motors eSummit 4.0 conference tour. The conferences will focus on prescribing specific digital tactics to help all GM dealers make every customer connection count. Smith's session, entitled Building a Social Dealership… and More Loyal Customers, will help dealers leverage social networks to promote the dealership, interact with customers and grow the franchise business. Participants will develop a plan to manage and grow social media penetration to better expand their influence. Other featured GM eSummit speakers include leaders from Google, eBay Motors, Cars.com and more.

ActivEngage, the automotive industry's premium live chat with business intelligence for dealer websites, today announced that company co-founder and CEO Todd Smith has been selected as a featured speaker at the upcoming General Motors eSummit 4.0 conference tour. The conferences will focus on prescribing specific digital tactics to help all GM dealers make every customer connection count. Smith's session, entitled Building a Social Dealership… and More Loyal Customers, will help dealers leverage social networks to promote the dealership, interact with customers and grow the franchise business. Participants will develop a plan to manage and grow social media penetration to better expand their influence. Other featured GM eSummit speakers include leaders from Google, eBay Motors, Cars.com and more.        

Between August 18 and November 15, 2011, the GM eSummit 4.0 will travel to 17 major U.S. cities to provide convenient access for all GM dealers. All General Motors dealers are invited to attend and a higher than ever turnout is expected as the industry continues to rebound and automotive consumers make more dealership purchases.    

Todd Smith spoke at last year's GM eSummit 3.0 about social media marketing and was invited back to continue to the discussion about social media tactics and online conversion. "I am excited and honored to be invited back to the General Motors eSummit 4.0 as a featured speaker," commented Smith. "Last year's sessions were an incredibly valuable learning and networking experience for dealers and I think this year will be even better. ActivEngage has a great relationship with both GM headquarters and GM dealers around the nation. We're glad to be able to provide our services to help dealers be more successful and I'm happy to share my online marketing and sales knowledge with the group. I look forward to a great turn out in all cities and meeting with dealers from around the country."            

According to GM, "Industry thought-leaders convene in 17 cities nationwide to inspire dealers with digital solutions to make every customer connection count. An all-new conference experience, eSummit 4.0 is all about action, prescribing specific tactics dealers can immediately employ to better engage with customers… and grow sales and service business."

In further partnership, General Motors has also recently approved ActivEngage as an iMR (inMarketRetail) Match eligible turnkey vendor for dealership live chat. All GM dealers who are a part of this program can now use iMR funds for ActivEngage live chat services.

About ActivEngage: (http://www.ActivEngage.com)
ActivEngage’s proprietary business intelligence helps automotive dealers meet the needs of shoppers by providing dealerships easy to use, powerful website tools. Advanced live chat services let dealers identify, initiate interaction and communicate with website visitors in real-time. The essential person-to-person Meet & Greet that dealers require at the physical showroom is now possible on the dealership website through ActivEngage. This proactive website engagement decreases abandonment rates, and increases website lead generation with the thousands of visitors the average dealership receives each month. ActivEngage provides the edge that dealerships need to engage more customers who browse for information because it starts building a personal relationship with shoppers from the moment they hit the website. ActivEngage offers three tiers of service to ensure that all website visitors' experiences are enjoyable and uncomplicated, thereby increasing the value of dealership websites through better lead generation.

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Amanda Tossberg

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