IRON Solutions Positions for IRON Search® Expansion by Naming David Greenberg, Senior Vice President, Digital Media Sales

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IRON Adds Automotive and Equipment Marketing Executive for Revolutionary Convergence in Matching Buyers and Sellers

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Greenberg’s proven ability to converge data, applications and lead generation for the equipment industry and heartland brands is a perfect match for IRON

IRON Solutions, Inc. today announced that David Greenberg has been named Senior Vice President for Digital Media Sales and President, IRON He will provide leadership and management of the company’s global media activities while expanding media offers and partnerships for the company.

David comes to IRON with an impressive marketing background in the automotive and equipment industries, including over twenty years with the Ford Motor Company. “Greenberg’s proven ability to converge data, applications and lead generation for the equipment industry and heartland brands is a perfect match for IRON,” states Darwin Melnyk, IRON Solution’s Chief Executive Officer. “The industry is experiencing a shift, empowered by technology, that connects buyers and sellers in new ways. IRON’s family of brands foster that customer and equipment lifecycle and our innovation is focused on these connections.” Melnyk continues. “We welcome David’s unique experience and leadership capabilities to expand these opportunities across all elements of media and forge new business partnerships.”

IRON Solution’s premiere equipment site,, already boasts an impressive roster of advertisers, including Case IH, New Holland, Michelin, AGCO, Farm Credit Services, BASF, Arctic Cat, Syngenta and CENEX. With over 400,000 unique visitors each month, the site is the leading outlet for remarketing used equipment online. The enhanced listings provided by emphasize each piece's strongest selling points and connect buyers to sellers.

“IRON Solutions is positioned for rapid growth in the media space.” Greenberg affirms. “The ability to reach almost 5 million people with 72 million page views in one year is an advantage for IRON Search advertisers and the sales activity is impressive. In the past 12 months (April 2010-May 2011), IRON Search delivered almost 200,000 leads to dealers and sold $2.1 Billion in equipment,” Greenberg adds, “I’m thrilled to be part of such an innovative, talented and trusted team who are revolutionizing the equipment industry.”

Prior to joining IRON Solutions, Greenberg was Senior Director of Marketing for Case New Holland, a Fiat company. He holds a Master’s of Business Administration degree from Duke University.

About IRON Solutions, Inc.
IRON Solutions, Inc.,, is the leading source of used and new equipment information and customer and equipment lifecycle management services for the agricultural, industrial and outdoor power equipment industries.

IRON Solutions publishes the Official Guide for farm equipment, the Outdoor Power Equipment Official Guide and the IRON Search Buyers Guide for Farm Equipment. IRON Solutions’ IRON World™ services include IRON GUIDES®, IRON HQ®, Enterprise xSellerator™, IRON BUYER-NET™, IRON BUILDER®, IRON IGNITER™, IRON Cloud™, and IRON SEARCH®.

The company’s equipment marketing web sites, and, provide a global digital marketplace for buyers and sellers of used equipment as well as a targeted audience for agricultural, construction and heartland advertisers. IRON also provides Used Express / JD Max services and power John Deere’s eValuator system, used exclusively by John Deere dealers across North America. Since 1947, IRON Solutions has been the industry leader in Equipment Market Intelligence™ providing services to leading financial, government, OEM and dealer organizations including, Deere & Company, Case IH, New Holland, AGCO, Kubota, Agricredit Acceptance, CNH Capital and USDA.


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Katherine Michael
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