Million Dollar-Plus Figures for,, and DOMAINfest Europe Auction Totals Demonstrate Value of Premium Domain Names

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DOMAINfest NYC Meet-Up and Moniker/SnapNames Online Auction Planned for August 23

Moniker® and SnapNames®, both® companies, said today that sales of premium domain names from their June DOMAINfest Europe Auction have now exceeded $7.2 million and are expected to reach over $9 million as a result of the auction. Top contributing sales include the recently closed transaction for, for $2.6 million, and, for an officially undisclosed price that significantly exceeded its $1.5 million reserve.

The sale of is the largest publically reported domain name sale to date for 2011.

“These record domain name sales for Moniker are strong indicators that businesses are continuing to embrace generic domain names as strategic tools to build brand equity and enhance market presence,” said Craig Snyder, General Manager of Oversee’s Aftermarket Division. “With two of the largest sales happening before and after the DOMAINfest auction itself, sellers understand the power of leveraging our auction events to showcase premium domain names to corporate buyers.”

DOMAINfest New York Meet-up and Moniker/SnapNames Online Auction

The DOMAINfest NYC online auction will include top quality domains that offer instant monetization or destination website build-out opportunities. The auction begins on Tuesday, August 23 at noon US Eastern time (9 a.m. US Pacific) and concludes on Tuesday, September 20 at 3:15 p.m. Eastern (12:15 p.m. Pacific).

The submission deadline for the auction is Friday, July 29. Details can be found at:

The New York meet-up will take place August 23 from 7-10 p.m. at the Mad46 Rooftop Lounge, located on the 19th floor of the Roosevelt Hotel at Madison Avenue and 46th Street. Networking opportunities, food and drinks are included. Registration is $150 and is available online:

About® is the leader in Internet real estate, specializing in monetizing, registering, selling and developing domain names. The company provides an array of managed services to domain investors, corporations, and individuals across more than ten million web sites. Oversee owns one of the largest portfolios of domain names in the world—more than 1 million names. The company’s unique optimized technology connects consumers and advertisers with highly relevant advertisements. Headquartered in Los Angeles with offices in Portland, Oregon, Pompano Beach, Florida, New York City and Frankfurt, Germany, the company’s core brands include DomainSponsor®, SnapNames®, Moniker®, DOMAINfest®, LowFares.comTM,®, ShopWiki and To learn more, please visit


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Mason Cole

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