Portland, OR (PRWEB) July 20, 2011
Janrain (http://www.janrain.com) announced today that Dr Pepper Snapple Group has selected Janrain Capture as its primary online customer database. DPS chose Janrain so they could use a single solution to easily store user records and run multiple types of campaigns for over 50 brands with unique registration requirements. The rise of social networks has created the entirely new category of social profile data and with Janrain Capture, DPS will be able to leverage this type of information to more efficiently respond to customer interests and identify opportunities to reward loyal fans.
“Janrain Capture was developed to meet the requirements of customers just like Dr Pepper Snapple Group – large enterprises with a number of online properties that need a flexible solution to collect, store and access user profile data to drive successful marketing strategies,” said Larry Drebes, CEO, Janrain. “User acquisition and engagement are the cornerstones of successful online marketing campaigns and both hinge upon a better understanding of individual users. Janrain is being recognized for providing the technology to enable brands to store user profile data and act on it to further engagement.”
DPS chose to replace its previous database product because it could not store additional data types such as social information. Building a solution in-house was ruled out due to time and cost considerations.
The Janrain Capture deployment team worked with DPS to upload and verify existing user data and smoothly complete the transfer without losing historical campaign and consumer data. The flexible SaaS solution stores more information on users at registration or authentication than DPS was previously collecting and allows them to deploy with user screens that match the specific brand and campaign.
Dr Pepper Snapple Group joins other leading brands that have already deployed Janrain Capture, including Kodak, Universal Music Group, National Geographic, Rainbow Media and Postmedia. For more information, visit http://www.janrain.com/products/capture.
Janrain helps organizations succeed on the social web with its user management platform. Comprised of multiple products that can be used together or separately, Janrain solutions build user engagement and brand awareness. Janrain Engage provides social login and social sharing to enable a user to login with an existing account on over 20 different networks including Facebook, Twitter, LinkedIn and Google , as well as share activities from the site to their social networks. Janrain Capture is a turnkey registration and social data storage solution. Janrain Federate provides single sign-on functionality to extend a brand's online ecosystem. Janrain customers include industry leaders such as Universal Music Group, MTV Networks, Rainbow Media, Post Media, Ning, Kodak, NPR, Sears and Citysearch. Founded in 2005, Janrain is based in Portland, Oregon. For more information, please call 1-888-563-3082, or visit http://www.janrain.com.