Child's Play Communications Announces Addition of My Twinn to its Client Roster

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Child's Play Communications announces addition of My Twinn to its client roster

Child’s Play Communications, the award-winning public relations agency specializing in reaching moms, is pleased to announce the addition of My Twinn to the company’s client roster. The agency will manage the company’s traditional and social media efforts.

“My Twinn customizable, one-of-a-kind dolls recreate a child’s likeness in striking detail, down to the last freckle,” said Stephanie Azzarone, president, Child’s Play Communications. “With our focus on marketing to moms and our extensive experience in promoting toys, we look forward to expanding awareness of the My Twinn brand and launching its new products.”

“Finding an agency that knows how to speak directly to moms was of paramount importance to us in increasing brand awareness,” explained Craig Currie, Sr. Vice President, My Twinn. “We have great confidence in Child’s Play Communication’s ability to generate excitement among these highly selective consumers.”

Located in New York City, Child’s Play Communications specializes in public relations, social media and word-of-mouth communications for products and services targeted to moms.

Child's Play Communications specializes exclusively in public relations, social media and word-of-mouth communications for products and services targeted to moms. Based in New York City, the agency has launched an exciting array of proprietary services to engage this influential market through traditional media, online and in-person, including the award-winning Team Mom™, the agency's own network of mom review-bloggers. Recent company awards have included Bulldog’s PR Innovation of the Year and Social Media Innovator of the Year. For additional information, please visit our Web site, our blog, like us on Facebook, or follow us on Twitter at ChildsPlayComm.

My Twinn is the leading creator of one-of-a-kind personalized dolls since 1993. Designed to look like children age 3-12, handcrafted My Twinn dolls are cuddly companions today and cherished keepsakes in the years to come. To learn more, visit http://www.mytwinn.com.

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Julie Livingston
Child's Play Communications
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