Worksoft Strengthens Executive Team with New Appointments

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Bill Norberg Joins as Executive Vice President, Global Sales. Wayne Snell Joins as Vice President, Marketing.

With these two executive announcements, we continue to strengthen our focus on global expansion with an industry-leading management team - Jim Kent, CEO of Worksoft

Worksoft®, a leading provider of automated testing solutions for packaged enterprise applications, today announced two executive appointments intended to help strengthen its global expansion and performance. Bill Norberg joined Worksoft as Executive Vice President of Global Sales. Wayne Snell joined as Vice President of Marketing.

“With these two executive announcements, we continue to strengthen our focus on global expansion with an industry-leading management team,” said Jim Kent, CEO of Worksoft. “Bill will be vital in driving Worksoft’s expansion across new geographies and our partner ecosystem to increase our customer footprint, and Wayne will be crucial for increasing our brand and marketing efforts in support of this strategy.”

In his new role, Norberg is responsible for managing all aspects of Worksoft’s global sales operations. He brings more than 30 years of demonstrated success to the company in the critical execution areas of direct sales, channels and partner programs, and will oversee the teams responsible for growing the company’s blue-chip customer base and enabling its global partner distribution channels.

Snell is responsible for all aspects of the company’s global marketing activities, including strategic planning and tactical execution, communications, branding, public and analyst relations, advertising, event coordination, and market research.

Both Norberg and Snell report into Jim Kent, Worksoft’s CEO.

Bill Norberg Background
Bill Norberg was previously senior vice president, worldwide sales and field operations at Courion, where he ran field sales, channel sales and international operations. In previous roles, he was the vice president of worldwide sales for Ibrix, Inc. where he instituted partner and channel programs that tripled company revenues. He has also served as vice president of worldwide sales at NSI Software, vice president of sales at StorageNetworks, and held senior sales positions at Parametric Technology Corporation and Prime Computer. Norberg holds a B.S. in Accounting from Boston College.

Wayne Snell Background
Wayne Snell previously served as the senior director of marketing at Lombardi Software, a leading provider of Business Process Management (BPM) software acquired by IBM. He has also held senior-level marketing, management and technical positions in start-up companies such as AuthenWare and Fuego (acquired by BEA Systems, now part of Oracle Corporation), professional services provider Symphion, mainframe software provider Viasoft (acquired by Allen Systems Group), and CA Technologies (Computer Associates). Snell holds a B.S. in MIS and Marketing from the State University of New York at Buffalo, and a MBA from C.W. Post University of New York.

About Worksoft, Inc.
Worksoft® is an innovative, global provider of automated testing solutions for packaged enterprise applications. Companies utilize our solutions to help realize faster project deployment times, gain better visibility into the impact of changes to their business processes, and further increase the performance and availability of their critical business applications. Headquartered in Dallas, Texas, Worksoft customers include companies across manufacturing, financial services, government, healthcare, retail and transportation. For more information, contact Worksoft at 1-866-836-1773 or visit

Worksoft and Worksoft Certify are registered trademarks of Worksoft, Inc. All other trademarks and names are the property of their respective owners.

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