Gourmet Ads Acquires RecipeBridge Recipe Search Engine

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Food Advertising Network Will Grow Site’s Content, Already 1.7 Million Recipes Strong

RecipeBridge acquired by Gourmet Ads

RecipeBridge Logo

Our goal is to build the largest recipe search engine, combining recipe sites, blogs, food brands and supermarkets into one destination.

Food advertising network Gourmet AdsTM today announced it has acquired RecipeBridge, the leading recipe search engine, for an undisclosed sum. The acquisition will give Gourmet Ads’ legion of content consumers access to RecipeBridge’s more than 1.7 million dishes from over 350 recipe sites.

RecipeBridge (http://www.recipebridge.com), founded by Milwaukee, Wisc.-based GroupHigh, is a contextual search engine that lets cooks search by food type, recipe name, ingredients, keywords, and even by special diet. A simple search of “chicken,” for example, will bring up more than 131,000 chicken recipes, which can then be refined in order to locate the perfect dish.

“Our goal is to build the largest recipe search engine, combining recipe sites, blogs, food brands and supermarkets into one destination,” said Benjamin Christie, founder and managing director of Gourmet Ads. “RecipeBridge will provide home cooks the ability to find the perfect recipe quickly and easily, no matter where on the Internet it’s located.”

Gourmet Ads will begin investing in RecipeBridge immediately, both from a content aggregation perspective as well as developing new consumer-focused features for the site. Online recipe publishers can add their sites to the search engine via a simple submission page.

Not only will this help home cooks find the best recipes from around the world, but publishers will also benefit since RecipeBridge will send cooks directly to their sites.

About Gourmet Ads
Gourmet Ads (http://www.gourmetads.com) is a global food advertising network, focusing on branding campaigns for reaching the grocery buyer online. With operations in the U.S.A., U.K., Canada, Australia and New Zealand, Gourmet Ads consists of over 300 cooking websites where consumers are spending time online researching recipes, making meal decisions and developing their grocery shopping lists. Gourmet Ads develops customized advertising solutions from regular IAB units, to portal type solutions such as background skins, roadblocks and interstitials which go beyond the banner.

NOTE TO EDITORS: To arrange an interview with Gourmet Ads Founder and Managing Director Benjamin Christie please contact Gary Frisch, Swordfish Communications, gfrisch@swordfishcomm.com / 856-767-7772.

Fun RecipeBridge Facts

Total Number of Recipes:
1,742,578 from 350 Sites

Ingredient with most recipes:
Chicken. There are approx. 131,000 chicken recipes

Most popular recipe:
Country Chicken Recipe (from MyRecipes.com)

Number of Peanut Butter & Jelly sandwich recipes:
38 recipes

Day of the week with the most searches:
Thursday

Number of Vegetarian / Vegan Recipes:
27,779

Strangest Recipe:
Snake Sandwich

Most unusual ingredient:
Wattleseed (from Australia)

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Gary Frisch
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