Luxury Consumers Score New Discounted Designer Clothing Source

Share Article

My Overstock Boutique launches e-commerce website with designer goods at discounted prices.

My Overstock Boutique has always had a cult like following of fashion-savvy shoppers. While holding sample sales, hosting in-warehouse shoppers and selling on Ebay was the initial business plan of My Overstock Boutique’s continued triple digit growth meant launching a new website http://www.myoverstockboutique.com to merge the influx in demand with the increase of merchandise coming in from boutiques across the country.

The business began selling for boutiques in Meg Thomas’ initial brick and mortar consignment shop over 23 years ago. Thomas relied on her reputation to get new boutiques to send her merchandise. Soon over 125 shops joined the consignment service.

As the economy changed, Thomas sold off part of the business and formed a hybrid of consignment and brand new clothing from boutiques. Word spread quickly and every week new boxes arrive from boutiques and designers consigning excess merchandise with My Overstock Boutique. She soon filled an 8000 square foot warehouse with the merchandise.

The merchandise My Overstock Boutique received was top notch. In fact, it was so good that while local buyers recognized the luxury designer labels, and loved the warehouse sales and sample sale, there was still excess merchandise. So the business started selling on Ebay and quickly shot up to 7000 sales with 100% feedback with an international customer base. Still the business wanted to expand to a stand alone website to reach even more customers.

My Overstock Boutique joined forces with Ivendere.com, a resource for large volume sellers to create the new vision for MyOverstockBoutique.com. Buyers will be able to view new products, updated daily by the employees at My Overstock Boutique’s Mebane warehouse. The business will offer shipping worldwide and will continue to offer top-quality customer service. Thomas plans on expanding her sales force to meet the needs of increasing customer database.

The new website http://www.myoverstockboutique went live on July 1, 2011.

###

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Meg Thomas
My Overstock Boutique
(919) 923-3014
Email >
Visit website