Expands Video Library for Education, Marketing

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Allergy relief products specialists ramp up instructional video production.

With a desire to both increase traffic to their website and to educate their customers about allergy relief products, has expanded its informational library to include an ever-increasing body of instructional videos.

Says design team member Jamie Harless, "In Janaury 2010, we started focusing on our social media sites and making videos ended up being part of our design team project last year. Increased video production just snowballed from our efforts to beef up our social media presence."

Indeed, with over 50,000 views to date on their YouTube channel, knows their customers are getting help – and that they are reaching a wide audience who might be encountering for the first time through the videos.

Design team leader Ashley Norfleet describes the effect of the videos on's day-to-day business: "Since we've added videos to our site, we have seen an increase in sales while getting fewer calls in regard to product inquiries. The bottom line is, the videos have helped us get our message across and answer customers' questions about the products we carry." typically produces two to three short instructional videos per month as well as a more comprehensive video about every other month. When deciding which products to feature, takes its cue from customer inquiries about products. For instance, in response to several questions about what exactly vapor steam cleaners are, produced a video that demonstrates its use and features. In addition, instructional videos now routinely accompany new products as they are added to the website.'s video production studio is well-equipped to produce high quality product photos and videos. Complete with an in-house photo studio, camera equipment, lights, a cyclorama wall, a suite of video editing software, and actor John Curran, who stars in the company's Miele vacuum cleaner videos, is poised to continue growing their video library, and with it, their online presence.

To see's YouTube channel, go to specializes in allergy relief products that facilitate environmental control of allergens. For over ten years, the company has been proud to offer the widest selection of allergy relief products, all meticulously tested for quality and effectiveness. Their super-fast shipping and exceptional customer service sets them apart from their competitors and demonstrates their unwavering dedication to helping their clients breathe better.


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Cade McDonald
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