MGM Resorts International Deploys GroupMAX Across Las Vegas Portfolio

Share Article

Hospitality company bolsters service levels for meetings and events with industry’s leading online reservation system

Passkey’s consistent and proven results give us a strategic advantage in delivering an exceptional and worry-free hotel booking experience to our meeting planners and guests

In a major step toward increasing their competitive edge in the number one meetings and events market in the world – Las Vegas, MGM Resorts International™ (NYSE: MGM) announced today the deployment of Passkey’s GroupMAX™ group booking technology across all of its Las Vegas hotels.

“With a collection of 11 world-renowned resorts on the Las Vegas Strip, it is important we provide our customers with a booking technology that exceeds their expectations,” said Richard Harper, executive vice president of sales and marketing for MGM Resorts International. “Passkey’s consistent and proven results give us a strategic advantage in delivering an exceptional and worry-free hotel booking experience to our meeting planners and guests.”

In 2005, MGM Resorts’ properties Mandalay Bay and Luxor began using Passkey’s GroupMAX as a way to collaborate with planners. After experiencing a remarkable return on investment and dependable results, rolling out GroupMAX at the other nine Las Vegas properties was only a matter of time, ultimately creating the first single destination, multi-property company to manage group reservations from a central location. Now, meeting planners have the industry’s leading group reservation technology at their fingertips, no matter which MGM Resorts’ property they choose to stay at in Las Vegas.

In May 2011, MGM Resorts hosted the annual JCK Las Vegas show, offering the event’s organizer, Reed Exhibitions, the GroupMAX system to manage the tradeshow’s housing operations.

Ron Zobel of Reed Exhibitions shares his experiences:

“This was the first time we had used Passkey’s GroupMAX system to manage an entire event’s hotel booking process; with 39 attendee types distributed across 14 hotels’ sub-blocks and room types, the JCK Las Vegas show’s event housing was particularly complex. With the help of the reservation experts at Mandalay Bay, our contracted room blocks picked up over 40,000 room nights, with north of 60 percent of reservations booked online. GroupMAX helped make this process simple, painless and predictable.”

With Passkey’s GroupMAX group reservation suite, MGM Resorts can now offer each event a professional booking website where guests can easily make their reservations online from any web browser or mobile device, while meeting planners can access critical event data from live dashboards, helping them track room block productivity, run proactive reports and manage rooming lists.

Reservations made via GroupMAX’s booking websites directly transfer to MGM Resorts’ internal reservation system, eliminating the time-consuming task of manually re-keying data or the risks inherent in data transfer. The newfound efficiency not only accelerates booking pace, but also increases reservations within contracted blocks, helping maximize bookings for the event and mitigating the planner’s attrition risk, all while providing elevated service levels to both planners and guests.

Notably, GroupMAX’s cloud-based architecture is the industry’s only system that lets meeting planners track their event data across multiple hotels and venues, helping them run comparable analyses and predictive models that enhance their event success metrics.

Greg Pesik, president and CEO of Passkey, said, "The deployment of GroupMAX across MGM Resorts’ Las Vegas portfolio is testament to the increasing importance of technology as a competitive advantage among hotels. The centralized housing process creates operational consistency, allowing properties to immediately experience benefits, both from an economic and client satisfaction outlook."

MGM Resort’s 11 Las Vegas properties using the GroupMAX system are ARIA, Bellagio, Vdara,     MGM Grand, Mandalay Bay, The Mirage, Monte Carlo, New York-New York, Luxor, Excalibur and Circus Circus.

About MGM Resorts International

MGM Resorts International (NYSE: MGM) is one of the world's leading global hospitality companies, operating a peerless portfolio of destination resort brands, including Bellagio, MGM Grand, Mandalay Bay and The Mirage. In addition to its 51% interest in MGM China Holdings and the MGM Macau, the Company has significant holdings in gaming, hospitality and entertainment, owns and operates 15 properties located in Nevada, Mississippi and Michigan, and has 50% investments in three other properties in Nevada and Illinois. One of those investments is CityCenter, an unprecedented urban resort destination on the Las Vegas Strip featuring its centerpiece ARIA Resort & Casino. Leveraging MGM Resorts' unmatched amenities, the M life loyalty program delivers one-of-a-kind experiences, insider privileges and personalized rewards for guests at the Company's renowned properties nationwide. Through its hospitality management subsidiary, the Company holds a growing number of development and management agreements for casino and non-casino resort projects around the world. MGM Resorts International supports responsible gaming and has implemented the American Gaming Association's Code of Conduct for Responsible Gaming at its gaming properties. The Company has been honored with numerous awards and recognitions for its industry-leading Diversity Initiative, its community philanthropy programs and the Company's commitment to sustainable development and operations. For more information about MGM Resorts International, visit the Company's Web site at http://www.mgmresorts.com.

About Passkey

Passkey (http://www.passkey.com) is the industry's leading provider of online group reservations technologies. The Company's SaaS solutions, GroupMAX and GroupMAX ME, are used worldwide by meeting destinations, hotels and planners to manage the group reservation process for events of every size. The technologies allow Passkey clients to create a customized online booking site for every event in minutes and allow attendees to reserve their rooms within the contracted group block. Event planners and hotels receive both online and mobile-enabled access to real-time event information. The Passkey-enabled global network includes over 85% of major U.S. Convention and Visitors Bureaus (CVBs), as well as thousands of hotels, trade associations, meeting planners and meeting management companies.

###

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Laura Kulas
Passkey
(781) 373-4131
Email >

Sandy Zanella
Visit website