Turn Google Analytics Data into Action with New Tools from Raven Internet Marketing Tools

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Raven's new, unique Insights tools help Internet marketers identify moneymaking and branding opportunities for keywords and content.

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Traditional metrics don't help you with finding out where you're leaving money on the table. Insights provides you with that information.

Ever found a $20 bill in the pocket of an old coat? It feels like a happy surprise—even though the money was there all along.

That's how marketers often feel when they discover opportunities they might have otherwise overlooked.

Raven Internet Marketing Tools added two tools to its platform this week that help Internet marketers uncover SEO keywords and website pages that are performing well even if they're not getting much attention. This can simplify decision making about keywords and content to promote for bloggers, SEOs, social media marketers, community and brand managers, content marketers—anyone who works in Internet marketing.

"We're trying to make it easier to make informed decisions," said Jon Henshaw, Raven co-founder and director of product innovation. "Traditional metrics don't help you with finding out where you're leaving money on the table. Insights provides you with that information."

To develop the Insights tools, Raven combined website analytics data from Google Analytics with a straightforward formula that gives preference to keywords and content that have little traffic but high engagement and/or conversion rates. The tools then sort the keywords and content accordingly, based on the formula's perceived level of opportunity.

"Before, you would get data but not necessary know what to do with it. With tools that provide insight into the next opportunities, we're focusing on actions you can take," Henshaw said.

Learn more about the Keyword Opportunities tool at http://raventools.com/internet-marketing-tools/keyword-opportunities/.

Learn more about the Content Opportunities tool at http://raventools.com/internet-marketing-tools/content-opportunities/.

These tools are part of the recent rapid expansion of the Raven platform and team. Last week, Raven released the free Schema Creator and announced that it had doubled its staff in less than one year.

About Raven Internet Marketing Tools
Raven Internet Marketing Tools online software helps customers quickly research, manage, monitor and reports on SEO, social media, email and other Internet marketing campaigns. Its collaborative, multi-user features and fast, professional reports make it the platform choice of thousands of online marketers worldwide. Raven Internet Marketing Tools, a privately held Nashville-based company, was founded in 2007. Learn more at http://raventools.com.

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Arienne Holland
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