Earbits Powers New Online Radio, Music Discovery and Promotion Service for San Francisco Chronicle

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SFGate Radio Debuts as First Online Radio Designed Solely to Promote SF Bay Area Music and Artists Coming to Bay Area

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Earbits, a leading online radio and music marketing service, today announced it is powering the debut of SFGate Radio on http://www.SFGate.com, home of the San Francisco Chronicle. The new, commercial-free online radio service makes it much easier and fun for listeners to quickly find live, Bay Area music shows and to discover and share new music with their friends on Facebook and Twitter.

Accessible on SFGate.com’s Entertainment, Music & Nightlife, and Things To Do sections, SFGate Radio listeners can peruse a variety of channels, view band photos, read artist bios, and access links to buy concert tickets and music all from a single, simple interface. SFGate Radio will launch with approximately 235 Bay Area bands and artists coming to the Bay Area, including Slightly Stoopid, Toxic Holocaust and many others. Consumers can also access SFGate Radio directly by visiting: http://sfgate.earbits.com/.

Better, Easier Online Music Discovery
Prior to Earbits-powered online radio, the steps to discover new music and to find and buy tickets for local shows were time consuming and cumbersome. Previously, consumers could only discover limited band information by reading sparse listings and had to hunt down other websites to listen to artists’ songs and buy show tickets. Ultimately, consumers judged artists mostly by their name recognition, not their actual music. With Earbits, consumers can listen to and share new songs while getting a much deeper understanding of the artists.

Among many other live shows, SFGate Radio users can listen to and buy tickets for bands playing The Seedless Summer Tour at the Greek Theater in Berkeley on Friday, July 29, 2011. The show features Slightly Stoopid with special guests Don Carlos, Karl Denson and Del The Funky Homosapien and opens with Rebelution, and Shwayze & Cisco.

“Our partnership with the San Francisco Chronicle continues our momentum and expands our audience to the Bay Area’s most visited website,” said Joey Flores, CEO of Earbits. “Beyond airtime alone, bands and promoters are responding well to the promotional value we provide to our fast-growing, passionate audience. Our goal is to continue building a scalable solution that removes the burden of promotion from artists and lets them focus on what they do best – making music.”

Powerful, Cost-Effective Music Marketing
For many artists, particularly independent and smaller labels, relying heavily on traditional fliers, posters, radio promotions, text ads and images are not the most cost-effective way of promoting their music. Earbits provides an alternative, more cost-effective way to promote artists and concerts by placing the music itself at the center of its listeners’ online radio experiences. The company sells airtime packages to bands, labels and promoters. This model effectively eliminates the need for traditional commercials or subscription fees. Earbits integrates its online radio experiences with prize giveaways, contests, social media sharing features (e.g., Facebook and Twitter), affiliate radio station partners (e.g., SFGate Radio) and event sponsorships to provide a robust marketing platform for artists, labels and promoters.

The company already has 170 labels and 2000 musicians – including numerous Grammy winning and platinum artists – using its online radio's guaranteed exposure to market and sell new releases, concert tickets, and merchandise. And unlike Pandora, Earbits listeners can skip songs more freely on over 90 channels and do not have to pay to listen without ads.

About Earbits
Earbits is the first commercial-free, online radio designed exclusively for marketing music products and live events. Earbits allows labels, bands and concert promoters to buy online radio airtime. The company already has 170 labels, 2000 artists and 90 channels on its fast-growing, online music service. Founded in January 2010 with headquarters in Venice, CA, Earbits is funded by renowned Y Combinator and Charles River Ventures. For more information, visit http://www.earbits.com.

About SFGate.com
With nearly 12 million unique visitors per month as audited by the ABC, SFGate.com is the leading news and information website for the San Francisco Bay Area. Reflecting the diverse spirit of the region, SFGate.com delivers the most up-to-the-minute stories, in-depth special reports, unbeatable local sports coverage, the best regional listings and cutting edge entertainment coverage. SFGate.com is also home to the San Francisco Chronicle, the leading newspaper in Northern California, and Web-only features by SFGate's own editorial team. Please visit http://www.sfgate.com and http://www.sfgate.com/chronicle for more information.

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