The A Position Introduces Golf Road Warriors: Ireland

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A windy, ten-day experiment in internet content and advertising. The A Position.com launches its inaugural interactive multi-platform golf adventure, Golf Road Warriors.com, on July 20. Four journalists will create and broadcast daily original content via a collection of websites, social media, podcasts, and radio that will be further disseminated by sponsor partners. The content will include short, entertaining travelogues, videos, and reviews of courses, hotels, pubs, and other attractions, as well as the observations of four seasoned golf journalists who have written and broadcast for many of the best media outlets worldwide.

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Think of these as the kinds of fun, irreverent communications you’d get from your golf buddies if they took a road trip that you were unable to attend.

The A Position.com launches its inaugural interactive multi-platform golf adventure, Golf Road Warriors.com, on July 20. Four journalists will create and broadcast daily original content via a collection of websites, social media, podcasts, and radio that will be further disseminated by sponsor partners. The content will include short, entertaining travelogues, videos, and reviews of courses, hotels, pubs, and other attractions, as well as the observations of four seasoned golf journalists who have written and broadcast for many of the best media outlets worldwide. Renowned golf broadcaster Peter Kessler, who will participate in the first Golf Road Warriors trip says, “Think of these as the kinds of fun, irreverent communications you’d get from your golf buddies if they took a road trip that you were unable to attend.”

Sponsors for this new venture include top destinations and brands in the golf industry. Tourism Ireland is the agency responsible for marketing the island of Ireland overseas as a holiday destination. Golf tour company PerryGolf provides expertly personalized golf & lifestyle travel experiences to twelve of the world’s most desirable destinations, including Ireland. Club manufacturer Adams Golf leads the golf equipment industry in hybrid and hybrid iron set technology. The Golf Road Warriors will be field testing Adams’ newest set of hybrid irons (to be released this fall) on some of the world’s best golf links and reporting their findings in real time.

Sponsors receive a wide variety of benefits on the Internet, radio and via social media, as well as professionally-produced content they can use on their own websites and in marketing materials. Additional benefits include co-branding with other top-notch entities in the industry; advertising; an ongoing content partnership with The A Position; access to the network’s more than 50 golf and travel writers; and much more.

The first Golf Road Warriors media portfolio will follow Kessler and writers Tom Harack, Hal Phillips and Jeff Wallach as they golf, travel, sip, and puff through Ireland, playing ten windswept links courses in ten days and arriving in Killarney in time to attend (and play in the pro-am at) the Irish Open.

Follow this experiment in the power of New Media at Golf Road Warriors.com and at theAposition.com. Watch as four old-school journalists traveling together make traditional Internet content and advertising obsolete. And look for the next installment of Golf Road Warriors, coming soon.

The A Position.com is a network of websites featuring the world’s best golf and travel writers. The term “The A Position” refers to the best place a golfer can land his tee shot. On the web, it refers to the site readers will want to land on for great golf and travel journalism.

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Karen Moraghan
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