Top Ranked Southern California State Park Beaches Vying for $50,000 From Coca-Cola and Vons/Pavilions

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Public-private partnership offers $50,000 for beach clean-up and maintenance at favorite Southern California beaches

Southern California residents are being asked to rank their favorite place to soak up the sun and surf, and, in return, can help contribute thousands of dollars to their favorite beach thanks to a program from Vons/Pavilions, Coca-Cola and California State Parks. Announced today, the http://www.socalbestbeach.com campaign will raise much-needed funds for beach clean-up, lifeguard support and maintenance efforts, leading to safer and more beautiful beaches along the California coastline.

The campaign will benefit the state beaches of Los Angeles, San Diego, Orange, Ventura, Santa Barbara, and San Luis Obispo counties and the millions of Southern California residents who vacation or visit these beaches each and every year. Southern California state beaches are some of the busiest beaches in the country and are always in need of maintenance and restoration efforts.

The campaign challenges consumers to support their local beaches while shopping at Vons and Pavilions. When consumers purchase five dollars worth of Coca-Cola products, including branded soft drinks, POWERADE®, FUZE® drinks, and DASANI® water and use their Vons Club card, they will receive a code that, when entered at the http://www.socalbestbeach.com website, will allow them to vote for their favorite Southern California state beach. The first, second, and third place beaches will be awarded $25,000, $15,000, and $10,000 respectively.

The website will track the votes for the leading beaches, provide educational facts about the program, and offer an opportunity to make an online donation to the California State Parks Foundation in support of the Best State Beach campaign. The campaign will run through August 16th, and the three winning beaches will benefit from an International Coastal Clean-Up Volunteer Day on Saturday, September 17th. These events will be open to the public so that consumers can participate in the clean-up efforts at their favorite beaches, with the top beach hosting a picnic lunch for volunteers.

“Coca-Cola has supported environmental stewardship programs that benefit Southern California State Parks for the past three years,” explained Jay Toups, Vice President for Large Customer Team at Coca-Cola Refreshments. “We seek out programs that give back to our communities and since 2009 have helped raise almost two million dollars for state parks.”

Ruth Coleman, director of California State Parks, explains, "Our iconic California beaches -- with their beauty and natural assets --are being threatened due to the current budget situation. That's why help from the private sector and companies like Vons/Pavilions and Coca-Cola is so greatly appreciated. Monies raised from this campaign will help us to enhance visitor services and provide much-needed maintenance at state park beaches throughout Southern California."

About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Along with Coca-Cola, recognized as the world’s most valuable brand, the Company’s portfolio includes 12 other billion dollar brands, including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply and Georgia. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy the Company’s beverages at a rate of 1.6 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate. For more information about our Company, please visit our website at http://www.thecoca-colacompany.com.

About Vons, a Safeway Company
Vons is a division of Safeway, Inc., a Fortune 100 company – one of the largest food and drug retailers in North America, based on 2010 sales of $41 billion. Safeway operates 1,694 stores in the United States and western Canada, 277 of which are in southern California and southern Nevada that operate under the Vons and Pavilions banners. Vons promotes a broad range of charitable and community programs and in 2010, donated more than $14 million to cancer research, schools and programs that assist youth, seniors and people with disabilities. The division is also committed to hunger relief and donates in excess of two million pounds of food to food banks throughout its operating territory.

About California State Parks
California State Parks is composed of 278 units on nearly 1.5 million acres of land. State Parks is responsible for nearly one-third of the coastline of California, with more than 3,000 miles of hiking, biking and equestrian trails. The State Park System contains 98 percent of the state’s wilderness and 60 percent of its old growth coastal redwoods. Within the system, there are 50 State Historic Parks that encompass some of the state’s most valuable historic and cultural resources. State Parks receives more than 75 million visitors yearly, making it the single largest visitor destination in the state and second only to the National Park system for the nation.

About California State Parks Foundation
With over 120,000 members, the California State Parks Foundation (CSPF) is the only statewide independent nonprofit organization dedicated to protecting, enhancing and advocating for California's magnificent state parks. Since 1969, CSPF has raised more than $170 million to benefit state parks. CSPF is committed to improving the quality of life for all Californians by expanding access to the natural beauty, rich culture and history, and recreational and educational opportunities offered by California's 278 state parks—the largest state park system in the United States. For more information about California's state parks, visit calparks.org.

About Good Solutions Group
Good Solutions Group (GSG), formerly Government Solutions Group, is a unique marketing company that facilitates public-private partnerships for government agencies to help them reduce costs, increase revenue, and improve consumer relations through private partnerships. GSG works with all 50 state park systems across the nation by creating and managing win-win partnerships with corporations that benefit the park systems, and was a founding member of the America’s State Park Alliance in conjunction with the National Association of State Park Directors. GSG is proud to work with Safeway, Coca-Cola Refreshments, and the California State Parks on the So Cal Best Beach Program. The company is based in Pasadena, California.

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Meg Aldrich
GSG
(626) 825-0309
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