SkyMall Flies High with Celebros Site Search

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SkyMall and Celebro’s Partnership provides Consumers with Improved On-site Search Results and SkyMall with more Revenue

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SkyMall’s partnership with Celebro’s generated 26% more site-search revenues in Q1 2011!

SkyMall, the innovative in-flight catalog company, recognized a need for an onsite-search that would accurately navigate the 20,000+ products on their website (http://www.SkyMall.com). SkyMall implemented the Celebros Salesperson Site-Search and Merchandizing platform with great success. In the first quarter of 2011 site search traffic increased by 22% and corresponding revenues increased by 26% year over year.

“For our vast selection of unique products, search terms aren’t always obvious. We needed a platform that could understand the intent of a user query and return the most relevant results,” said Len Gorski, online merchandise manager, SkyMall. Celebros Salesperson effectively mimics the efficiencies of a live salesperson. Its self-learning search & navigation technology understands the inherent concepts in shoppers’ queries and based on previous shoppers’ actions, delivers the most relevant, action-driven search results, each and every time.

Celebros site-search uses the tagging information within the product description to categorize products and return the best results for the respective queries. “We frequently add new products. The Celebros Salesperson Studio helps to speed up the process, keeping our store-model accurate and search results relevant”, added Mr. Gorski.

“Great user experience is instrumental to our site design. The Celebros Dynamic Refinements allow users to quickly find the product they are looking for, making after-search navigation more efficient and productive. We also connected user reviews to search results using the user rating of each product as a feature in the results display. We’ve also seen success with Celebros AutoComplete. As the user types, it instantly suggests relevant products, quickly leading the customer to the exact point of interest,” said Mr. Gorski. “And last, building for a great user experience, site performance is high in our priority list. The Celebros Salesperson Site-Search is quick and efficient. Results are retuned in a snap. It brings up the right products on the first time, every time,” he added.

“The Celebros team has turned to be an excellent business partner for our company, providing immediate response to our needs. We trust Celebros in helping us address the coming challenges and look forward to introducing new technology and tools on site and to our customers,” said Mr. Gorski.

Celebros’ CEO Mr. Ofer Alt commented, “We are delighted to have contributed to the impressive results of SkyMall. Celebros Site-Search makes a difference to tier 1 online-shops globally. With cutting edge search and merchandising capabilities, merchants can effectively handle the search queries and cater for these users which are more inclined to buy than others."

About SkyMall:
SkyMall is a multi-channel, direct marketer offering high-quality, innovative merchandise from top direct marketers and manufacturers through its SkyMall catalog and web site, SkyMall.com. The SkyMall catalog is seen by approximately 88% of all domestic air passengers reaching more than 650 million air travelers annually. SkyMall also offers turn-key merchandise and fulfillment solutions for loyalty marketing programs. The SkyMall brand is almost universally known among affluent and well-educated travelers who are receptive to innovative, unique products.

About Celebros:
Celebros, Inc. is the global leader in site-search, merchandizing, recommendations and mobile commerce for online retailers. Through its intelligent s concept-based search, Celebros site-search understands the shopper’s intent, and returns relevant and accurate results which translate into increased Conversion Rate and Revenues for online stores.
For more information, visit http://www.celebros.com.

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Roni Avital

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