London, UK (PRWEB) July 21, 2011
With the rate of social commerce predicted to grow over the coming years, organisations are being advised to ensure elements of their online marketing strategy are suitably protected from potential cyber attacks, reports CrowdControlHQ, providers of social media management software.
According to a report conducted by Booz and Company, social commerce is expected to grow at a rate of 56 per cent for at least the next five years. This presents organisations with a social presence with a fantastic opportunity to tap into an ever-growing market to help increase visibility and sales. However, whilst the organisation’s visibility may become more widespread, this could leave it more susceptible to online attacks, either through specific cyber attacks or unruly followers looking to attack the brand’s online reputation.
Given this predicted increase, heightened online security is essential to ensure a brand’s online reputation isn’t damaged, especially at a time when a strong online presence is so essential in garnering new business. To help counter this, a brand could use a dedicated social media monitoring tool to ensure it is alerted to problems as and when they happen, minimising any potential damage to the brand’s reputation.
James Leavesley, co-founder of CrowdControlHQ, said: “With social commerce expected to continue to grow over the coming years, it is imperative that organisations look to protect themselves from potential cyber attacks which could damage their online reputation. Maintaining a strong online presence will be essential in increasing visibility and therefore sales for the brand, and without suitable protection an organisation could find itself losing out on sales to competitors with a securer online presence.”
CrowdControlHQ are providers of brand-specific social networking software to make the monitoring and management of numerous brand-specific social networking profiles as ease as possible. CrowdControlHQ’s social media monitoring tool allows management of brand profiles to be conducted from a single source, assisting the organisation in locating key influencers or problematic followers with ease. For more information, visit http://www.crowdcontrolhq.com or call 0845 686 5044.