JWT North America Acquires Lunchbox LP

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Shopper engagement agency the latest best-in-class agency to join JWT N.A.

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This acquisition is part of JWT’s continuing evolution as we look to add skill sets from fast-growing segments.

JWT North America CEO and Worldwide Digital Director David Eastman announced today that JWT North America has acquired Lunchbox LP.

Lunchbox is a shopper engagement solutions agency that develops innovative sales and marketing platforms for retailers that connect brands to millions of hard-to-reach customers. Their solutions can be seen online, on mobile devices, through thousands of in-store video displays, as well as in-store via retail television networks and point-of-purchase displays.

This is JWT’s latest best-in-breed acquisition as the agency continues to add capabilities that will bolster JWT’s offerings in growing markets and sectors. Last year, JWT North America also acquired the award-winning digital shop Digitaria.

Lunchbox, which is led by CEO Adam Roe and CMO Kevin Weisberg, will retain its name, operations and staff. Roe and Weisberg will report to Eastman.

The 70-person shop, founded in 2005, is based in Los Angeles with offices in San Francisco, Bentonville, Ark., and Chicago. Clients include Unilever, Kimberly-Clark, Disney and Walmart.

Lunchbox areas of expertise include:

Retail strategy
Performance and analytics
Social media planning and implementation
Creative development
Video production
Interactive development
Mobile and gaming media

Its Walmart Soundcheck platform, for example, features original A-list content including original concert footage and interviews. Soundcheck partners with a variety of Unilever brands and can be accessed through Walmart.com as well as in-store.

“This acquisition is part of JWT’s continuing evolution as we look to add skill sets from fast-growing segments,” said Eastman. “Lunchbox shopper engagement expertise offers an end-to-end shopper marketing solution. It possesses a full toolbox of mobile, video and in-store solutions that effectively connect brand and consumer. Lunchbox is a strong complement to our existing offerings as we strive to meet clients’ existing and future needs.”

"Awareness as an acceptable end goal is over. Brands and retailers demand accountability from their agency partners, and shoppers are desperate for meaningful solutions,” said Adam Roe, CEO of Lunchbox. “We are now all closely measured by sales, which makes the role of shopper solutions ever more critical, yet the sale starts long before the customer ever gets to the shelf and often long before it gets to us. By joining forces, JWT and Lunchbox offer brands, retailers and shoppers an unstoppable solution from start to finish."

About JWT
JWT is the world’s best-known marketing communications brand. Headquartered in New York, JWT is a true global network, with more than 200 offices in over 90 countries employing nearly 10,000 marketing professionals.

JWT consistently ranks among the top agency networks in the world and continues its dominant presence in the industry by staying on the leading edge—from producing the first-ever TV commercial in 1939 to developing award-winning branded content for brands such as Freixenet, Ford and HSBC.

JWT’s pioneering spirit enables the agency to forge deep relationships with their clients including Bayer, Cadbury, Diageo, DTC, Ford, HSBC, Johnson & Johnson, Kellogg’s, Kimberly-Clark, Kraft, Nestlé, Nokia, Rolex, Royal Caribbean, Schick, Shell, Unilever, Vodafone and many others. JWT’s parent company is WPP (NASDAQ: WPPGY).

About WPP
WPP is the world’s largest communications services group with billings of $66 billion and revenues of approximately $15 billion. Through its operating companies, the Group provides a comprehensive range of advertising and marketing services including advertising; media investment management; consumer insight; public relations and public affairs; branding and identity; healthcare communications; direct, digital, promotion and relationship marketing and specialist communications. The company employs over 146,000 people (including associates) in 2,400 offices in 107 countries. For more information, visit http://www.wpp.com.

About Lunchbox LP
Lunchbox is a shopper engagement solutions agency that develops innovative sales and marketing platforms for retailers that connect brands to millions of hard-to-reach customers. Their solutions can be seen online, on mobile devices, through thousands of in-store video displays, as well as in-store via retail television networks and point-of-purchase displays.

The 70-person shop, founded in 2005, is based in Los Angeles with offices in San Francisco, Bentonville, Ark., and Chicago. Clients include Unilever, Kimberly-Clark, Disney and Walmart.

Contact:
Kenneth Hein
(212) 210-6078
kenneth.hein(at)jwt(dot)com

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Kenneth Hein
JWT
(212) 210-6078
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