Branded QR Codes a Smart Investment for Valencia Group Hotels

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Valencia Group Hotels begin using branded QR codes to target customers with smart phones

We have been conscious of brand awareness from the beginning and are confident that branded QR codes will be a lucrative investment in our brand recognition

Houston-based Valencia Group, which owns hotels that are equal parts classic and hip, is leading the way with branded QR codes. All three locations which include Hotel Valencia Riverwalk in San Antonio TX, Hotel Sorella CITYCENTRE in Houston, TX and Hotel Valencia Santana Row in San Jose, CA will have custom branded QR codes.

Jason Ellis, President of the e.f. group created the one-of-a-kind QR codes and has found that branded QR codes are clicked 25-30% more than traditional black and white codes. The Valencia Group will use these unique codes in their marketing and advertising endeavors and is hoping that each of their existing brands will grow from these efforts.

When scanned with a smart phone these branded QR codes will take consumers to additional information that is targeted and specific. Whether that is a special weekend rate, information on their world class restaurants or another aspect the hotel wants to advertise.

“We have been conscious of brand awareness from the beginning and are confident that branded QR codes will be a lucrative investment in our brand recognition,” said Hotel Valencia’s Executive Vice President of Operations Roy Kretschmer.

QR codes began in Japan and were initially used for tracking parts in vehicle manufacturing. They found their way to the U.S years later as a marketing tool. With smart phones becoming increasingly popular we have only seen the beginning of QR code uses in the U.S.

About Valencia Group
Valencia Group, a Houston-based company, provides management, development, branding and repositioning services for full-service, independent hotels owned by Valencia as well as third-parties. As with Hotel Valencia Santana Row in San Jose, California, and Hotel Valencia Riverwalk in San Antonio, TX, most Valencia sponsored hotels are set in the cultural heart of each city. Valencia Group hotels fuse globally-inspired modern design with Mediterranean influences, becoming popular destinations for guests and visitors alike. Valencia Group continues to forge its position as a mixed-use anchor with projects where the right balance of residential, restaurant, retail and office coalesce to create full-spectrum accretive value in great urban settings. For more information, please visit

About the e.f. group
The e.f. group, a San Antonio, TX based cross-media marketing solutions provider, helps businesses with strategies that streamline marketing processes, integrate mobile and web applications, and ensure cost-effective project management. The e.f. group provides valuable tools and full service solutions including data analysis, QR Codes, Custom Branded QR Codes, custom mobile landing pages, email marketing, design, reporting and complete program oversight. For more information contact the e.f. group, 3503 Crosspoint, San Antonio, TX 78217, 210.492.1921.

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Kristen Callahan