Madison Avenue Welcomes Fifteen New Stores in First Half of 2011

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Madison Avenue Business Improvement District Announces Opening of New Brands

Madison Avenue, Upper East Side, Manhattan

The Madison Avenue Business Improvement District (BID) today released its First Half report for new store openings on Madison Avenue between East 57th and East 86th Streets.

Between January 1 and June 30, 2011, the following stores, galleries & restaurants have opened on Madison Avenue:
Agent Provocateur (intimate apparel), 675 Madison Avenue (61-62)
Alice + Olivia (fashion & accessories), 755 Madison Avenue (65-66)
Bar Italia (restaurant), 768 Madison Avenue (65-66)
Bernard Jacobson Gallery (art gallery), 17 East 71 Street (at Madison Avenue)
Chocheng (fashion & accessories), 838 Madison Avenue (69-70)
Comptoir des Cotonniers (fashion & accessories), 1060 Madison Avenue (80-81)
DeLaneau (fine timepieces), 681 Madison Avenue (61-62)
FreedmanArt (art gallery), 25 East 73 Street (at Madison Avenue)
Frey Wille (jewelry), 727 Madison Avenue (63-64)
Hublot (fine timepieces), 692 Madison Avenue (62-63)
Macaron Café (cafe), 625 Madison Avenue (at East 59 Street)
Milly (fashion & accessories), 900 Madison Avenue (72-73)
Premier Cru Wine Merchants (wines), 1163 Madison Avenue (85-86)
The Best Chocolate Cake in the World (cafe), 1046 Madison Avenue (79-80)
Theory (fashion & accessories), 1157 Madison Avenue (85-86)

“We are so pleased by the new additions on Madison Avenue,” said Matthew Bauer, President of the Madison Avenue Business Improvement District (BID). “Each of these brands represent the finest traditions of their respective sector of the luxury marketplace. In addition, the major new stores built by the long-time Madison Avenue brands of Bonpoint, David Webb and deGrisogono demonstrate the vibrancy of the district and the commitment of these brands to Madison Avenue.”

ABOUT MADISON AVENUE
Madison Avenue, on the Upper East Side of Manhattan, is North America’s premier luxury district. Featuring some of the most sought-after real estate in the world, Madison Avenue features the flagship boutiques of the finest European and American designers, world class art galleries, exquisite restaurants, spas and salons for exclusive pampering, internationally renowned hotels, and the Whitney Museum of American Art. Madison Avenue exhibits timeless elegance with a contemporary flavor that is distinctively New York. This boulevard of understated charm is sure to entice your senses with indulgences from all corners of the globe.

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Matthew Bauer
mbauer@madisonavenuebid.org
(212) 861-2055
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