University of Alabama Crimson Tide Productions Makes Impression On Air and Online with Pixel Power Graphics

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NCAA Sports Leader Updates Graphics Infrastructure to Support Big Screens in Stadiums, Web Site and New Subscription Web TV Service

Crimson Tide Uses Pixel Power Graphics

Crimson Tide Productions rolls with Pixel Power Graphics

"To take on the range of projects we envisioned, we needed to have more flexibility...Clarity 3000 delivers a lot of bang for the buck"
-Justin Brant, director, Crimson Tide Productions

Pixel Power, the leading supplier of broadcast graphics systems, announced today its Clarity graphics systems play a key role in enhancing the video presentations for Crimson Tide Productions (CTP), the visual media production arm of the University of Alabama Athletics department. CTP is responsible for creating all of the visual components for the Athletics Department including video productions for the big screens at Bryant Denny Stadium, Coleman Coliseum, Foster Auditorium, the baseball and softball stadiums and the soccer complex. In addition, CTP creates content for the web including the department’s web site,, as well as the subscription TideTV web service.

“To take on the range of projects we envisioned, we needed to have more flexibility,” said director of Crimson Tide Productions Justin Brant. “At the same time, it was very important that the new systems deliver very high value; price point was a key consideration. Clarity 3000 delivers a lot of bang for the buck. For example, the built-in media player in our Clarity adds significant to the system’s value. When our server is under heavy load, Clarity gives us extra capacity to handle multiple tasks simultaneously.”

Clarity 3000 was installed as part of an upgrade of CTP’s ten year old control room, replacing an outdated character generator that didn’t meet the technical or creative requirements of the department. The change has enabled CTP to better keep up with increasing demand. In fact the CTP control room recently hit its all-time production peak. During February CTP covered five of the school’s major sports throughout the month, requiring a record number of graphics to be produced, including pre-game entertainment, in game announcements, corner bugs, interactive trivia, promos and advertising from sponsors. CTP anticipates covering more than 150 live events throughout 2011.

Clarity is central to the University’s expanding use of the web to keep its fans around the world connected. While its football team has the exposure of a national broadcast contract, many of the school’s other teams are seeing an increase in their following thanks to CTP’s live streaming of games through its website. Clarity is integrated with the “game in progress” systems used to track scoring and statistics from all of the school’s venues. This means Clarity is able to deliver the same timely information simultaneously to the jumbo stadium screens and the laptop of a player’s parents at home.

For more information about Crimson Tide Productions use of Clarity graphics visit

About Pixel Power
Pixel Power is a leader in the development and production of SD and HD broadcast graphics systems, news production workflow tools and live interactive content with more than 2,000 installations worldwide. With a local presence around the world the company’s award-winning solutions suit broadcasters, post-production houses and outside broadcast (OB) trucks of all sizes for distinctive, professional, reliable and cost-effective on-air graphics. Established in Cambridge, UK, in 1987, the company also has a wholly owned subsidiary office in the USA, a sales office in Dubai and a dedicated network of distributors and support offices around the world.


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MarComm-on-Call, Inc.
Evan Sirof
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