Briggs Supercenter Announces GMC Honors Wounded Warrior Project at ESPY Awards

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Sponsorship celebrates Never Say Never efforts of U.S. service members, NFL greats

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At Briggs Supercenter - the leading used car dealership in Manhattan, Kansas - they love that GMC decided to honor the Wounded Warrior Project at the ESPY awards.

Ben Lunak, a U.S. Marine amputee and member of Team Hard Target, realized this past May he could not finish hiking up Mount Kilimanjaro. His teammate and NFL great Tedy Bruschi volunteered to carry Lunak’s prosthetic leg to the top.

GMC celebrated Bruschi and Lunak’s Never Say Never attitude recently at the brand’s second annual sponsorship of ESPN’s ESPY Awards at the Nokia Theater in Los Angeles.

“Wounded Warrior Project and Team Hard Target perfectly demonstrate the ‘Never Say Never’ attitude that drives our nation’s armed forces personnel and NFL greats,” said John Schwegman, U.S. vice president of GMC Marketing. “It’s the same attitude we at GMC bring to work every day to design, build and sell the professional grade vehicles we know our customers want and value.”

Team Hard Target’s endeavor had quite a few Never Say Never moments during the adventure Before the team arrived in Africa, they went through intense training and physical conditioning in Florida. They also completed a 26-mile hike in the high desert of New Mexico, and practiced mountain climbing in Colorado.

The 19,340-foot climb up Mount Kilimanjaro in Tanzania tested the team’s mettle as they climbed steep ridges through the rain forest, scrambled up rocky slopes, and made it to glacier terrain after midnight.

“The climb was symbolic of the journey each wounded warrior takes when they leave the battlefield injured and begin to reintegrate into society,” said Jonathan Sullivan, executive vice president of development, Wounded Warrior Project.

“Each of the warriors put their bodies on the line so that the team could both accomplish an amazing feat and continue to raise awareness of the struggles and sacrifice of this generation of wounded warriors.”

GMC was proud to honor these men. They are also proud to make great, American built vehicles available at prices Americans can afford. At Briggs Supercenter - the leading auto group dealer in Kansas - they have a great selection of new and used cars for sale in Manhattan. From cars to trucks to crossovers to SUVs, they have something for everyone - especially vets.


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Eric Giroux
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