Community Q&A is a SEO Cash Cow
Melbourne, FL (PRWEB) July 26, 2011
Answerbase.com announced official organic traffic growth statistics today (“free” traffic coming from search engines), showing its Q&A system's ability to cause dramatic growth in the number of new visitors its clients get to their websites as users find their Q&A content through search engines.
Answerbase is a user generated question and answer platform, allowing companies of all sizes to create a Q&A community on their site. After a company has added a Q&A community, their visitors are able to ask questions to the site where the company’s staff and other users are able to respond with answers to those questions. As people across the internet with similar questions go to search engines to find the answers, the Q&A pages pop up in the results which lead new visitors to the website.
Answerbase reports that one of its customers experienced an average of 32% organic traffic growth month over month for a period of 12 straight months, showing the system's ability to consistently attract new visitors from search engines and continue to grow that activity. Another Answerbase client experienced an average of 19% organic traffic growth PER WEEK for the first two months after launch, again showing the demand for Q&A content as people search for solutions on search engines.
"We asked one of our customers why they have Answerbase Q&A as a tool on their site, and her response was simply 'Community Q&A is a SEO Cash Cow'. When you hear responses like that, you get a tremendous amount of satisfaction that the service is bringing value to your customer's websites with its ability to drive new traffic," said James Arnold, co-founder of Answerbase.
Answerbase also reports some notable averages in the ability of each individual question posted to draw new visitors to the site, with some systems getting up to an average of 36 unique visitors per month for every question posted. That’s encouraging given the fact that all of the questions are user generated, not requiring the overhead of hiring writers and editors to try and create relevant content. This provides a low cost way for companies to continuously create content that is both relevant to the site’s subject matter and that drives new traffic in return.
This activity on Q&A sites may not come as a surprise to anyone who has been following the recent trends in how people are searching for content. A recent article by SEOMOZ communicates that there's a large increase in the search volume of question queries, where users are actually searching in the form of questions which leads to organic traffic growth on Q&A systems. That trend is making Q&A content very relevant for those search results, and in turn bringing impressive results to companies who integrate a Q&A platform like Answerbase on their website.
As asking questions on the internet becomes the preferred way for people to find solutions for their problems, companies will find that adding a Q&A section to their site is an effective way of engaging that audience and draw new traffic from search engines.
Answerbase.com allows site owners to set up a Q&A site in just a couple minutes, with simple tools making it quick to sign-up and integrate their newly created Q&A site. Answerbase.com is a service provided by Lumin Creative, who has been offering knowledge exchange solutions to online communities since 2007. Lumin Creative also provides online solutions in the areas of ticket-based customer support and internal corporate collaboration.